I’ll admit it: when I wrote my anguished screed regarding the ridiculous curated-Tweet Lincoln “Motor Company” advertisement-in-progress, I sincerely hoped that I would be wrong. I secretly thought: hey, there are some smart people involved, and “crowdsourcing” might produce the work of Shakespeare as easily as an infinite number of monkeys on typewriters.
Boy, was I wrong.
There’s no sense in beating-up the ad. It’s terrible and surely nobody thought it was otherwise at any point in the process. The “curated Tweets” are inane. The resulting story is less funny than a session of “Mad Libs” where you fill every blank with “cervix crusher”. There’s nothing positive to say about it. This is what happens when a stupid idea is dragged kicking and screaming to its pitiful conclusion.
Something tells me the “Lincoln Motor Company” is coming out of the gate with three broken legs.