Europe In October 2012: Down Some More

Bertel Schmitt
by Bertel Schmitt

The battered European new car market continues its drive into the netherworld, but the speed of descent has lowered a little. According to data compiled and released by the European manufacturers association ACEA, 959,412 passenger vehicles were registered in October, 4.8% less than in October last year. It looks like the year will end with some 12 million cars sold, a level the EU 27 hasn’t seen since it existed.

January through October, new car registrations stand at 10,327,276 units, 7.3% less in than in the first ten months of 2011.

Passenger Car Registrations EU October 2012Oct’12Oct’11YoYYTD 12YTD 11YoYAUSTRIA26,32228,909-8.9293,212302,448-3.1BELGIUM41,84642,462-1.5428,579483,008-11.3BULGARIA1,5121,729-12.615,76416,083-2.0CYPRUS7951,168-31.99,68712,194-20.6CZECH REPUBLIC15,96314,858+7.4147,022142,343+3.3DENMARK15,21612,400+22.7143,715139,630+2.9ESTONIA1,4741,335+10.414,78812,740+16.1FINLAND8,18210,070-18.797,115110,179-11.9FRANCE162,335176,103-7.81,593,8441,837,374-13.3GERMANY259,529258,253+0.52,618,3272,659,989-1.6GREECE5,1115,023+1.850,64684,254-39.9HUNGARY4,0473,511+15.343,36937,326+16.2IRELAND1,6611,566+6.178,28688,729-11.8ITALY116,875133,411-12.41,207,8601,504,528-19.7LATVIA1,001974+2.88,9968,751+2.8LITHUANIA1,1901,180+0.810,38011,136-6.8LUXEMBURG4,4543,923+13.543,54443,532+0.0NETHERLANDS26,89643,635-38.4454,273497,520-8.7POLAND22,14622,650-2.2229,209225,194+1.8PORTUGAL7,3889,137-19.181,827132,601-38.3ROMANIA6,7827,828-13.455,91063,709-12.2SLOVAKIA4,7965,751-16.658,64155,705+5.3SLOVENIA3,7384,547-17.842,44550,925-16.7SPAIN44,87357,278-21.7600,237681,199-11.9SWEDEN24,02825,052-4.1227,739252,688-9.9UNITED KINGDOM151,252134,944+12.11,771,8611,688,038+5.0EU 27959,4121,007,697-4.810,327,27611,141,823-7.3

Again, there is the story of the two Europes, with the UK and some eastern countries up solidly, with Germany flat, and problem states in the south down hard. Greece is up a bit, it looks like it can’t fall much harder than a 5,000 unit month. Greece is down nearly 40 percent for the year.

Passenger Car Registrations EU October 2012OctoberJanuary – October %ShareUnitsUnits% Chg %ShareUnitsUnits% ChgOct’12Oct’11Oct’12Oct’11YoYOct’12Oct’11Oct’12Oct’11YoYALL BRANDS959,4121,007,697-4.810,327,27611,141,823-7.3VW Group25.523.9244,595240,628+1.624.723.22,553,8412,580,242-1.0VOLKSWAGEN13.312.7127,793128,481-0.512.812.31,323,8451,372,950-3.6AUDI5.95.156,51751,093+10.65.65.0582,528553,454+5.3SEAT2.12.219,86422,074-10.02.12.3213,028254,293-16.2SKODA3.93.937,15638,845-4.33.83.6395,722397,864-0.5Others (1)0.30.03,265135+2318.50.40.038,7181,681PSA Group12.312.3118,143124,435-5.112.012.71,238,6801,411,805-12.3PEUGEOT6.76.663,99766,978-4.56.56.9668,932767,632-12.9CITROEN5.65.754,14657,457-5.85.55.8569,748644,173-11.6RENAULT Grp8.810.784,783108,090-21.68.59.6874,9271,068,954-18.2RENAULT6.68.563,69085,451-25.56.67.8678,663866,434-21.7DACIA2.22.221,09322,639-6.81.91.8196,264202,520-3.1GM Group7.17.968,48179,951-14.38.28.7847,761970,668-12.7OPEL/VXH6.06.657,75866,274-12.86.87.4700,422825,590-15.2CHEVROLET1.11.410,70413,645-21.61.41.3147,078144,678+1.7GM (US)0.00.01932-40.60.00.0261400-34.8FORD7.57.872,33078,861-8.37.68.1786,989898,767-12.4FIAT Group6.66.663,25667,009-5.66.57.2672,458803,187-16.3FIAT4.94.847,14848,309-2.44.85.2490,926583,172-15.8LANCIA/CHRY0.70.86,8788,109-15.20.80.880,40686,109-6.6ALFA ROMEO0.70.86,8448,243-17.00.71.076,528110,183-30.5JEEP0.20.22,1102,038+3.50.20.221,32418,382+16.0Others (2)0.00.0276310-11.00.00.03,2745,341-38.7BMW Group6.46.261,10762,148-1.76.25.9640,165654,013-2.1BMW5.14.948,78549,248-0.95.04.7511,792518,554-1.3MINI1.31.312,32212,900-4.51.21.2128,373135,459-5.2DAIMLER5.45.051,33049,987+2.75.24.9532,894547,528-2.7MERCEDES4.74.345,24643,823+3.24.64.3473,657481,303-1.6SMART0.60.66,0846,164-1.30.60.659,23766,225-10.6TOYOTA Grp4.03.838,44238,007+1.14.23.9433,863435,997-0.5TOYOTA3.83.636,80536,195+1.74.03.7411,804415,350-0.9LEXUS0.20.21,6371,812-9.70.20.222,05920,647+6.8NISSAN3.43.232,19732,136+0.23.53.4360,602380,240-5.2HYUNDAI3.42.932,35529,162+10.93.42.9350,608321,491+9.1KIA2.82.827,10728,639-5.32.72.1277,999237,646+17.0VOLVO2.01.919,22018,758+2.51.71.8176,930198,380-10.8SUZUKI1.11.210,52712,200-13.71.21.3125,757141,349-11.0HONDA1.01.29,97012,215-18.41.11.1115,615122,217-5.4JLR Group0.90.88,6567,734+11.91.00.7101,41978,549+29.1LAND ROVER0.80.67,2586,206+17.00.80.581,82259,266+38.1JAGUAR0.10.21,3981,528-8.50.20.219,59719,283+1.6MAZDA0.70.86,3658,037-20.81.01.098,912114,203-13.4MITSUBISHI0.60.75,2817,117-25.80.60.858,84087,859-33.0OTHER0.50.35,2672,583+103.90.80.879,01688,727-10.9

On the OEM side, Volkswagen Group continues to win the war of attrition. Its sales are up 1.6 percent for the month, and down only 1 percent for the year. More than a quarter of all cars sold in the EU in October came from the Volkswagen Group. After that, a bloodbath. Renault down 21.6 percent, GM down 14.3 percent Ford lost 8.3 percent, Fiat down 5.6 percent in October, an all of them down double digits for the year.

Continuing to drive Europeans crazy: Hyundai, up 10.9 percent in October. Sergio Marchionne implores the EU to keep the Koreans out, Hyundai smiles, knowing that most of its cars sold in Europe are made in Europe.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • El scotto El scotto on Nov 16, 2012

    Yep, Europe is in a recession and the Euro squabbling doesn't help any.

  • Tstag Tstag on Nov 16, 2012

    JLR would be up by more than 30% if it wasn't for the fact they are running out of capacity

    • El scotto El scotto on Nov 16, 2012

      But what percentage head from the factory to the roll on/roll off ship?

  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
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