By on November 27, 2012

Mahindra Tractor in Ferrari livery

Mumbai tractor moguls Mahindra & Mahindra hope to emerge as owners of Aston Martin by the end of the week, but Italy’s InvestIndustrial shares the same aspirations, reports Reuters from the sidelines of the bidding war for the British sports car maker. While the world waits for the hammer to come down, scientists make a perplexing discovery.

The bidding war itself is not as hot as the current owner, Kuwait’s Investment Dar, hopes. According to Reuters sources, the investment house would like to get back the approximately $1 billion it has sunk into the black hole with the fancy Aston Martin badge. The warring bidders are not THAT insane. The source told Reuters that the total price is unlikely to top $400 million. InvestIndustrial bid between $320 million and $400 million for a stake, a source had told Reuters earlier. The Mahindra brothers are thought to be in the same ballpark.

Lamborghini tractor. Colore rosso naturale.

Other bidders are nowhere to be seen. Reuters can’t suppress the urge to note “an apparent lack of interest among major car makers, such as BMW, Daimler or Toyota.”

Porsche Tractor

To those who think that an Aston Martin looks odd in a tractor maker’s garage, Reuters dedicates a separate article that proves scientifically that tractors and sports cars share a common destiny:

“Porsche once powered German ploughmen through the 1950s and, from Italy, Ferruccio Lamborghini’s name still gleams on thousands of tractors, half a century after he turned a fortune made from agricultural equipment into a passion for road racers.

Should Aston Martin Lagonda Ltd pass to the Mahindras, world No.1 in tractors, it would turn the wheel back to the 1950s and 60s when, owned by Yorkshire tractor magnate David Brown, Astons beat Ferraris to world and Le Mans racing titles and saw the fast but elegant DB5 upstage Sean Connery in early Bond movies.”

David Brown Cropmaster (1947 model)

See? Tractors and sports cars belong together like H and 2O, and the dreaded “agricultural” actually is an important twist in the DNA of a successful sports car maker. The word just has been misused by countless bloggers. Agricultural is awesome.

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11 Comments on “Aston Martin Leads To Surprising Find: Agricultural Important Part Of Sports Car Maker DNA...”


  • avatar
    Virgil Hilts

    And let’s not forget Alfalfa Romeo…

  • avatar
    tatracitroensaab

    Hmmm well if they can make the Cygnet, then surely thet can make a blingy tractor….

    In all seriousness though, what is Mahindra thinking? What kind of technology does Aston brink to the table that is relevant for their needs? Unless theres something I dont know, theres no way that Mahindra can afford a boardroom toy? What is going on?

    Aston has the brand equity of Ferrari. Whoever owns Aston needs to really focus on capitalizing on the merchandising, thats the only way that they could make money on this, that or going big, pursuing the new market niche that lies just above Mercedes, BMW, and Audi, with a blingy line up of sedans and crossovers.

    • 0 avatar
      Dimwit

      >>In all seriousness though, what is Mahindra thinking? What kind of technology does Aston brink to the table that is relevant for their needs?<<

      One word… Tata. There's no way they would let Tata get this much ahead if they could stop it with a small investment. Besides, JLR has been good for Tata, just not an ego boost. Surely the vaunted M&M can do the same with AM.

      • 0 avatar
        tatracitroensaab

        JLR has been good for Tata because its products sell at a juicy price point where its expensive enough to make profits but not so expensive that nobody buys it. Aston is a great brand, but its a money pit that according to legend has never once had a year in the black.

        As for the Indian manufacturers rivalry, … maybe, I havent a clue.

        I would really dig it if Mahindra bought Aston, colonialist irony and all. It continues to give proof to the old saying that the last true Englishman will be an Indian. #swag

  • avatar
    Dimwit

    I wonder how that back wheel stays on that M&M tractor?

  • avatar
    Adamatari

    Being owned by a company that makes things would probably be a boon to Aston-Martin. That the things happen to be tractors is even better. I hope Mahindra gets it.

  • avatar
    EquipmentJunkie

    Mercedes made tractors, as well.

    Fiat still has strong agricultural tractor ties through CNH who is the parent company of New Holland and Case IH brands.

  • avatar
    Micah

    I’m in the market for a used small diesel tractor. I need to mount a belly mower to mow an acre yard, PTO for brush hogging 2 acres, and ability to mount a front end loader and tiller. Was thinking JD or Kubota, but with this info, do I get a:
    Lamborghini
    Porsche
    Mercedes
    David Brown?

    These sound infinitely more sporting.

  • avatar

    Ford Motor Company also made tractors for a long time. Eventually they bought out the New Holland company and about 20 years ago Fiat bought controlling interest in Ford New Holland. New Holland is now part of Fiat Industrial.


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