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Mini Paceman; A Lesson In Economies Of Scale
by
Derek Kreindler
(IC: employee)
Published: September 7th, 2012
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Nowadays, the only way to make cars profitably is to take advantage of economies of scale; and nobody is better at maximizing the “one sausage, many lengths” method of automobile production than Mini. Forget talk of “brand values” and “heritage” – we’re in a different era now.
The Paceman, a two-door version of the Countryman crossover/four-door Mini, is intended to maximize volume for the brand, and capitalize on the two-door crossover niche currently monopolized by the Range Rover Evoque. Hopefully it drives better than the Countryman.
Derek Kreindler
More by Derek Kreindler
Published September 7th, 2012 12:30 PM
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Clearly the target demographic picks up male prostitutes, according to the stock photos...