Mercedes CLS63 AMG Shooting Brake – How To Take Advantage Of Economies Of Scale: Paris 2012 Live Shots

by Derek Kreindler

Published: September 28th, 2012

mercedes cls63 amg shooting brake how to take advantage of economies of scale paris

Economies of scale are the driving force behind everything happening in the industry right now; it’s why Alfa and Mazda are collaborating on an MX-5 and why Volkswagen is building nearly everything on one platform. Does that lead to increased homogeneity on the product side? Absolutely. But it also makes cars like the CLS63 AMG Shooting Brake possible. Mercedes has all the components needed to make this car, and it barely costs them anything to produce it. The halo effect alone makes it worthwhile. Cadillac needed to sell just 5 CTS-V wagons to break even on the car, and it’s likely no different for Mercedes. Look for a brown one to show up in press fleets at some point.

#2012ParisMotorShow #MercedesBenzCls63AmgShootingBrake #Mercedes-Benz #Paris2012

Derek Kreindler

More by Derek Kreindler

Comments

Join the conversation

2 of 13 comments

Bimmer on Sep 30, 2012

I believe that Dodge Magnum was first in this segment - a wagon with useless cargo area due to the sloping roof.

Like Reply
Bigtruckseriesreview @ Youtube on Sep 30, 2012

Why the hell would anyone need a 500+ HP wagon??? HEY-KIDS! WATCH MOMMY DO A BURNOUT!!!

Like Reply

Recent Comments

MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.