All the complaints about Japan being a “closed market” are hogwash; look at all the imports coming in to Japan from places like Thailand, Malaysia and China.
No, Japan isn’t quite ready for a Malaysian or Chinese car, but Thai-made cars, like the Nissan March, are leading a trend against Japan’s mentality of buying domestic made goods. According to a report by Bloomberg, nearly 40 percent of goods made by Japanese companies will be made offshore, a record number.
The unfavorable exchange rate between the Yen and U.S. Dollar is being blamed for the new trend, and it’s unlikely to change any time soon. On the other hand, Japanese consumers tend to subscribe to the “buy local” mantra, and the rise of the Honda Fit has been attributed by some to the Thai-built March’s decline in popularity due to its origins.