Ford won’t be following in the footsteps of Renault and other auto makers that have introduced “low cost” brands like Dacia. But the company hasn’t ruled out a model line of cheaper vehicles either.
Speaking at Ford’s Amsterdam dealer meeting, CEO Alan Mulally told Automotive News that
“We are looking around the world at opportunities to offer a car priced below the Fiesta…We do not have a firm plan at the moment [for a global sub-B model], but clearly being competitive in every market segment is important,”
Model specifics or production sites were not discussed, but conventional wisdom dictates that cars like the A-segment Ford Ka aren’t suitable for a global low cost vehicle, since (relatively) larger cars are favored in other markets around the world. The Fiesta platform is a likely candidate for the future vehicle.
This wouldn’t be the first time Ford produced a vehicle for developing markets either; the Ford Ikon was previously sold in Mexico, China, South Africa and India, with underpinings derived from previous Fiestas.