That’s a phrase I said many a morning when the studios at CCS woke up to a bumper crop of new student designs for the week. Just because you can visualize it doesn’t mean you can make it happen. Self pity/loathing aside, the 5th generation BMW 7-series is one of those visions in my head that I could never make. It’s not my cup of tea, and perhaps you don’t like it either. But the attention to detail (ATD) in this shockingly cohesive Luxury sedan implementation are not to be ignored.
Flow: the 7-er has so much flow that the sheet metal might as well be bursting at the seams with kinetic energy. Colors and lines literally dance off the light and shadows presented here, with surface tension so well executed I can’t find a line out-of-place. That said, I think the headlights could be a little higher (or the grille a little lower) to give the 7’s face a bit nicer posture, and the hood cut line should bend downward at the ends to accentuate the bulging hood.
But this nose is remarkably well designed. Imagine Lincoln’s bow wave grille on this canvas!
Surface tension. Kinetic energy. There’s something about this machine that pushes all the right buttons, especially when the lighting embellishes the bends and curves.
While I constantly and consistently dislike the headlight eyebrows first seen on the E60 BMW 5-series, the frosted glass treatment here is more subtle; befitting a luxury car. What kills the mood are the marketing messages hidden under the plastic. Does anyone care about this technology enough to advertise? No, you don’t advertise at this price point. This is tacky.
Contrasting the flowing energy up top is a rather blocky lower valence with trapezoidal fog lights. Like a woman with the right proportion of muscle to fat, this totally works. You need static and dynamic elements together, otherwise any car’s surface is dull and/or out of proportion.
Chrome fender appliqués are bad enough these days, but BMW went and ruined the whole thing with a two piece affair that bleeds over to the door! The side marker light is necessary, so just frame it in chrome and be done with it.
And while tall cowls and pedestrian friendly noses have made the fender-to-greenhouse mating a little complicated, this looks far better than the 3-series we previously reviewed.
Much like the Z4-like front end, I really wanted to dislike these door pulls. But they are so well executed, right down to the subtle yet somehow flashy use of chrome! What you see here is a fine complement to the front end’s fantastic surface tension.
While the side view mirrors do try to do “soft and lean”, they are too big and blocky to speak to the rest of the 7-series. Some twisted part of me wants to see E36 M3 side view mirrors on this beastie. It’s probably the same part that wishes this body was actually for the next generation Lincoln Town Car. Panther Love comes in all shapes and sizes, son…
My goodness you have a long…door. Aside from the harsh “divot” in the door’s cut line (thanks to that hard bend), this shot embodies the Grace and Pace we expect from a top-tier luxury whip. Look out! Someone’s Rolls Royce influence might be showing!
A beautiful DLO (daylight opening) and even the gas door looks cool with the hard crease in it. My only beef? Add another curve starting at the base of the door cut line so it “dances” with the wheel well opening. That’s suitably luxurious.
Surface tension again: instead of a boring blob of a roof, there’s a gentle crease that adds a muscular tone to the package. Much like the calves of a beautiful woman (or man if the reader prefers, as I don’t discriminate like that), Bavaria got this one so right. I wish more design firms would remember this point…so to speak.
I could do without the chrome license plate mustache on so many vehicles, but I will say that the 7-er’s addition of chrome backup lights does help integrate the package. I’d put more chrome (or translucent stuff like the headlights) and ditch the stereotypical bit on the deck lid.
The third brake light (CHMSL) is eye-catching for all the right reasons. Then again, for the price, it should be swathed in Alcantara. That would be sweet.
Thank you all for reading, have a great week.