Reverse The Charge: Car Powers House, Japan Style

Bertel Schmitt
by Bertel Schmitt

In the days and weeks after March 11 2011, when a giant fist wiped out large swaths of Japan’s northeastern coast, and sent the power grid into a near-coma from which the Japanese patient has yet to recover, electric and hybrid vehicles were pressed into a new mission as emergency power supplies. People in the stricken areas used the batteries of their Toyota Estima hybrid minivan, or the much bigger battery of the Nissan Leaf, as a power source for cell phones and laptops when the regular power was out. Ever since, Japanese became infatuated with the idea of rigging a car to a house – to power the house, if needed. One year later, houses are ready to take charge from a car.

Yesterday, Nissan showed an air conditioner-sized charging station for the Leaf that allows to also send the electricity stored in the Leaf’s battery back to the home when needed. The system does not need special rigging, simply insert the CHAdeMO plug in the car and you can go both ways. Normally, the system functions as an intelligent DC charger that can fully charge a Leaf in as little as four hours, approximately half the time required by a normal charger. When disaster strikes, the Leaf’s lithium-ion batteries can supply an average Japanese household for about two days.

Today, at a Smart Grid Expo in Tokyo, Toyota showed-off its solution. Instead of a $4,200 (installed) Nissan/ Nichicon charger, Toyota will sell you a whole house. Toyota is in the prefab house business and is promoting its “Asuie” smart house. It comes with a solar roof and brains that allow homeowners to store free or low-priced electricity for use during peak times. The house has a charger for electric vehicles or plug-in hybrid vehicles. Instead of using the smallish battery of a plug-in-hybrid, the house comes with its own dedicated battery. A charge-back function (car to house) does not seem to be ready for prime-time, but is “feasible” as we were told today. During prolonged outages, a Prius would have more stamina than a Leaf. Whereas a Leaf’s battery would be flat after two days of home use, a plug-in hybrid Prius with a full tank of gas could keep the lights on at home for 10 days, we had learned last year when a prototype of the house was shown. Either that, or drive away after 5 days of roughing it.

The fledgling home charging industry already spawned its own accessory market. A few booths away from Toyota, Japanese Technos company shows metal armor that protects the charging cord from the machetes used by what must be suicidal criminals.

Also nearby, the American Chamber of Commerce in Japan shows a Chevy Volt. Not being connected to any houses or even a fake charging station, the car is being ignored by the public.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Type57SC Type57SC on Jun 01, 2012

    how much do small honda IC generators cost again? If you lived in an area with regular power outages, an IC genset is and has been the thing to do for decades. This argument as a reason to go with EVs seems like a stretch.

  • Landcrusher Landcrusher on Jun 01, 2012

    I suppose people with one car, who live where some of you guys do, may never have need for a home generating car. Here in hurricane country, it would be great. There are lots of minor storms, and lots of people could run down one car keeping the other for evacuation. The natural gas generators are great, but the portables are hard work and maintenance concerns. Both cost money and sit around while using your car adds less expense and maintenance. You can still store fuel for it. I think this is one of those geography things, like AWD cars, that make no sense to some people while being a no brainier for others.

  • JLGOLDEN Enormous competition is working against any brand in the fight for "luxury" validation. It gets murky for Cadillac's image when Chevy, Buick, and GMC models keep moving up the luxury features (and price) scale. I think Cadillac needs more consistency with square, crisp designs...even at the expense of aerodynamics and optimized efficiency. Reintroduce names such as DeVille, Seville, El Dorado if you want to create a stir.
  • ClipTheApex I don't understand all of the negativity from folks on this forum regarding Europeans. Having visited the EU multiple times across different countries, I find they are very much like us in North America-- not as different as politicians like to present them. They all aren't liberal "weenies." They are very much like you and me. Unless you've travelled there and engaged with them, it's easy to digest and repeat what we hear. I wish more Americans would travel abroad. When they return, they will have a different view of America. We are not as perfect or special as we like to believe. And no, many Europeans don't look up to America. Quite the opposite, actually.
  • Dwford Let's face it, Cadillac is planning minimal investment in the current ICE products. Their plan is to muddle through until the transition to full EV is complete. The best you are going to get is one more generation of ICE vehicles built on the existing platforms. What should Cadillac do going forward? No more vehicles under $50k. No more compact vehicles. Rely on Buick for that. Many people here mention Genesis. Genesis doesn't sell a small sedan, and they don't sell a small crossover. They sell midsize and above. So should Cadillac.
  • EBFlex Sorry BP. They aren’t any gaps
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1.Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
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