Marchionne Interview Reveals Product Bonanza For Chrysler, Fiat, Dodge And Alfa. Lancia Is SOL.

Derek Kreindler
by Derek Kreindler

An interview in July’s Automobile magazine has Sergio Marchionne putting to rest a number of future product plans for Chrysler, among them, the definitive fate of the minivan.

Speculation has been brewing over which of the current minivan twins will live on, and which will be come a crossover. Sergio himself claims that “the owner of the minivan is Dodge”, and that the new Grand Caravan will be a more exciting vehicle, despite retaining the classic minivan features. The Town & Country will become a Mercedes R-Class type vehicle that will be more European luxury than updated Chrysler Pacifica. A range of 4-cylinder and V6 engines as well as front and all-wheel drive will be available for both vehicles when they launch around 2015.

The next Chrysler 200 will be based on the same architecture as the Dodge Dart (i.e. the Alfa Giulietta platform) and be sized roughly in line with the Audi A4. A sedan, coupe and convertible will all be available, with 4 and 6-cylinder options. Chrysler will continue to provide vehicles for Lancia, but the brand’s future seems dim, with Marchionne expressing little interest in investing resources into Lancia. The Chrysler 100 hatch will take a while to appear – Automobile cites a launch date of 2016, which seems like far too long.

Jeep is considered by Marchionne to be one of the two “global brands” (along with Alfa Romeo), and Marchionne says that all future products will have a Trail Rated version. The new Liberty, based on the Giulietta architecture, will launch in Detroit next year, with a host of other products to follow. Among them are a new “Jeepster” (a subcompact with an Alfa version), a new Compass and a full-size SUV dubbed the “Grand Wagoneer”.

Dodge will lose the Durango, Avenger and Caliber as Marchionne seeks to trim the brand lineups to around 5 vehicles each, while Fiat will continue along with a 500-based lineup, including a 500 Zagato, 500L, 500XL (presumably the 7-seat version) and the 500X crossover, similar to the Mini Countryman. And finally, Marchionne says more is coming from SRT. The article doesn’t quote him on anything, but suggests SRT versions of the Dart, Journey and a possible SRT Barracuda that could also give way to a new Alfa sedan using the same platform. Marchionne did stress that the Dodge muscle cars need to evolve, rather than re-invent themselves. As far as accuracy goes, the article more or less confirmed the MX-5 based Alfa Spider, and was presumably written long before the announcement was made. Hopefully the rest is just as accurate.

Derek Kreindler
Derek Kreindler

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  • -Cole- -Cole- on May 23, 2012

    There already was a Grand Wagoneer. (it wasn't called that, I forget what it was called) (discontinued)

    • See 1 previous
    • RedStapler RedStapler on May 24, 2012

      @Wheeljack IIRC Marchionne called the Commander "Unfit for human consumption".

  • Blowfish Blowfish on May 24, 2012

    SOL in medical terms = space occupying lesion, so it will be much more unpalatable than simply out of luck!

  • Dartman https://apnews.com/article/artificial-intelligence-fighter-jets-air-force-6a1100c96a73ca9b7f41cbd6a2753fdaAutonymous/Ai is here now. The question is implementation and acceptance.
  • FreedMike If Dodge were smart - and I don't think they are - they'd spend their money refreshing and reworking the Durango (which I think is entering model year 3,221), versus going down the same "stuff 'em full of motor and give 'em cool new paint options" path. That's the approach they used with the Charger and Challenger, and both those models are dead. The Durango is still a strong product in a strong market; why not keep it fresher?
  • Bill Wade I was driving a new Subaru a few weeks ago on I-10 near Tucson and it suddenly decided to slam on the brakes from a tumbleweed blowing across the highway. I just about had a heart attack while it nearly threw my mom through the windshield and dumped our grocery bags all over the place. It seems like a bad idea to me, the tech isn't ready.
  • FreedMike I don't get the business case for these plug-in hybrid Jeep off roaders. They're a LOT more expensive (almost fourteen grand for the four-door Wrangler) and still get lousy MPG. They're certainly quick, but the last thing the Wrangler - one of the most obtuse-handling vehicles you can buy - needs is MOOOAAAARRRR POWER. In my neck of the woods, where off-road vehicles are big, the only 4Xe models I see of the wrangler wear fleet (rental) plates. What's the point? Wrangler sales have taken a massive plunge the last few years - why doesn't Jeep focus on affordability and value versus tech that only a very small part of its' buyer base would appreciate?
  • Bill Wade I think about my dealer who was clueless about uConnect updates and still can't fix station presets disappearing and the manufacturers want me to trust them and their dealers to address any self driving concerns when they can't fix a simple radio?Right.
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