With GM now dropping out of Super Bowl advertising, what’s next for the marketing bigwigs at the Ren Cen? And yes, I’ll take the Storm, thank you very much.
A report in the Wall Street Journal outlines GM’s plans for Superbowl Sunday.
Super Bowl advertising is effective but has become too expensive to justify the cost, GM’s global marketing chief, Joel Ewanick, said in an interview. Buyers say ads for next year’s National Football League championship game—which is being broadcast by CBS—are so far selling for about $3.8 million for a 30-second spot.
Joel Ewanick, formerly at Hyundai, was once a believer in the efficacy of Super Bowl ads, and Hyundai’s been no stranger to them either. Perhaps we’ll see more details shake out in the next few days. Unlike Facebook, the Super Bowl seems to be a much more effective medium than a tiny ad space on a social network.