A year ago, Carlos Ghosn announced that Nissan is aiming for 8 percent global market share by 2016. This morning in New York, delivering the keynote address at the New York Auto Show, Ghosn said it again:
“We can achieve 8 percent global market share by 2016.”
After a pause, he continued: “Whenever I state this 8 percent goal, I get some skeptical looks.”
Whenever he says that, people do get that look. Then they answer, or think: “Nissan? You surely must be talking about Nissan and Renault, right?”
Wrong. He meant Nissan a year ago, and he was talking only about Nissan today. Nissan is well on its way. Currently Nissan is at 4.8 million vehicles worldwide, or 6.4 percent of the total global market. Ghosn plans to sell 200,000 units more in the U.S. alone with 5 new volume models.
Nissan will ”target millions of people joining the middle classes around the world” by reviving Datsun for low cost cars.
“And before you ask – no, we do not currently plan to bring Datsun back to the U.S.”