PSA In The Reds
Europe’s second-largest automotive group PSA Peugeot Citroen is looking at red ink. PSA’s automotive operating loss excluding one-time items was 92 million euros ($121 million), after a 621 million profit the previous year, Reuters says.
PSA racked-up a 497 million-euro loss in the second half of 2011, after a 405 million profit posted in the first six months of the year. This does not bode well for 2012 which looks like a tough year for European automakers. PSA raised its saving target and considers sales of assets in a battle against rising debt.
The red ink should fuel speculations about a tie-up with Fiat, which had been rumored ever since Sergio Marchionne said that “he would be willing, in principle, to be part of a consolidation that would create another car company in Europe rivaling Volkswagen AG in size.”
Rival Volkswagen in the meantime is expected to exceed the record profits of 2010 when it presents the 2011 balance sheet on March 10.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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I don't know all that much about Peugeot and Citroen. Is their biggest market France? I think they're all over Europe and even South America, Asia, and Africa no? I'd like to see them here in the states. It would spice things up here. I've heard those old Peugeots are cheap but very durable. Anyone know?
I would love to see a new Citroen sitting in my driveway, bring on a Fiat merger!
Is there a car in that picture?
They are not known for durability - typical South European car. I know we avoided used ones as a plague. Nothing like Volvo, Ford, Opel or VW or even SAAB (RIP). But they are not as weird as Renaults and 405 used to handle well. I saw lot of them in Israel so assume they sell in ME. Why prefer Peugeot over FORD/Opel/VW/Volvo/Audi - have no idea. But I can understand that people may like them better than Korean or Japanese car.