If you are not in for a snowstorm, you are going to struggle through this article I’m afraid! But hey, I’ve also prepared 159 additional countries for you to visit in my blog, and I can tell you it is super good, so click away!
Volvo is still the king of Swedish roads, placing 4 models in the Top 8 last month, while there was no Saab model in the Top 50…
The Swedish car market is in great shape this year, with 252,590 registrations over the first 10 months of 2011, up 8 percent on the same period in 2010. In October though, sales were down 5% at 25,052 units.
We may be on the cusp of a once-in-15-years event as far as the best selling models in Sweden are concerned…
Since 1996, the Volvo V70 has been the most popular car in the country. Yep, that’s nearly 16 years in a row, simply the longest-running #1 in the history of Swedish automobile. No less. For 2011, its title is safe: the V70 has accumulated 17,931 sales over the first 10 months of the year for a 7.1 percent market share… In October it is still Number 1 with 1,883 sales and 7.5 percent share. But 2012 might be a different story.
Launched exactly one year ago, the Volvo V60 – yes, another station wagon, I’ll come back to this – has been improving its scores all through 2011 to reach the 2nd place with 1,724 units sold and 6.9 percent share in October, its best performance so far. Slightly less expensive than the V60 and more modern, it has real chances to upset the cards and become Sweden’s best-selling car in 2012… so stay tuned for an update next year.
Like in Norway, Volkswagen is in a very strong position in Sweden: the Passat is #3 in October with 6.4 percent of the market, and #2 in 2011 year-to-date at 5 percent, while the Golf is #4 in October with 4.1 percent and #3 year-to-date at 4.2 percent.
Now. The 5th place in October goes to the Volvo V50. And that’s 3 Volvo station wagons in the Top 5! So yes, Swedish consumers are very fond of station wagons. They are even the world’s biggest fans of station wagons! So much so that Volvo can sustain 3 large wagons in their range.
The best-selling Volvo sedan in Sweden in October is only 24th and it’s the S60 at just 1 percent share…
…well below the best-selling Volvo 4WD, the XC60 at #8 and 2.1 percent share.
And far as Volvo’s only (kind of) hatchback, the C30, it stands well below the Top 50 with just 76 sales and 0.3 percent share in October, #54 with 1,295 sales and 0.5 percent share over 2011 year-to-date…
Sweden, October Top 20
|18||Mercedes C Class||339||1.4%|
Sweden, 2011 Year-to-Date Top 20
|17||Mercedes C Class||3,518||1.4%|
And now for the golden nugget, let’s spare a few words for Saab.
The troubled manufacturer cannot even count on its home country to sustain a few sales: the Saab 9-3 only sold 36 units in October for a meager 0.1 percent market share, it is #24 year-to-date at 1.1 percent share, while the Saab 9-5 is at just 6 sales in October a 719 (0.3 percent share) over 2011…
You are now an expert on Swedish car sales – yes you are!
You can also check out the October and year-to-date 2011 Top 50 in Sweden here
You can check out Historical Data for Sweden up to 1957 here (click on ‘Older entries’ to see older data – doh!)
Sales figures sourced from BIL Sweden
Matt Gasnier, based in Sydney, Australia, runs a blog named Best Selling Cars, dedicated to counting cars all over the world.