Say what you want about (or against) the latest Ford “Press Conference” ads. But they achieve the holy grail in the ad business: They get talked about. From TTAC to Fox News, the ads are making waves – especially the anti-bailout ad.
Fox likes it especially well. „It’s almost like a tea party ideology,“ praised anchor woman Megyn Kelly the ad that had originally be made for internal consumption at Ford and only recently hit the airwaves.
Kelly and Steve Moore of the Wall Street Journal, talking head on Megyn’s segment, strongly endorsed the purchase of Ford cars. “My next car, I promise you, will be a Ford,” said Moore. Kelly added that the Probe she drove when she was in law school was “hot.” And of course, the ad was shown, in full length.
When your ad becomes news, you don’t have to pay for running it.