By on July 27, 2011

Despite the domestic auto industry’s bailout-fueled turnaround, there are a few challenges that the Detroit-based firms have yet to overcome: sales on the West Coast for one, and sales to young people for another. TrueCar tackled the scope of this second issue, digging through millions of transactions to determine the favored cars of both Generation X (ages 28-45) and elderly buyers (65 and up). The results? Buick is still tops with the old folks, despite aiming for younger buyers with new, European-derived products. Lincoln, Cadillac, Chrysler and GMC and Chevrolet round out the top six before the first import brand, Porsche, arrives at number seven. There are few surprises by model choice as well, with the Town Car, Lucerne, DTS, CTS, STS, Azera, Impala, LaCrosse, MKZ and Avalon making the top ten old-folks cars. On the Gen X side of things, import brands still top the list, with VW, Land Rover, Audi, and Mazda taking the top spots, and Jeep taking the top domestic spot at number five. By model, the Routan, M3, Quest, Armada, and Oddyssey take the top five spots for Gen X buyers, with only the Chevy Aveo representing the domestic brands in the top ten. cars with Gen X buyers.

What does it all mean? The domestic manufacturers are still most attractive to traditional, older buyers… spelling long-term issues for the domestic brands. GM, Ford and Chrysler still face huge challenges in attracting younger buyers, and will need to address this problem aggressively  if they want to build on their short-term turnaround.

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59 Comments on “Survey Says: Old Folks Buy Domestic, Young Folks Buy Foreign...”


  • avatar
    VanillaDude

    Who has the money? Who has the credit? Who makes their payments on time? Who has the bigger downpayments?

    If you think the future lies with the young, you are correct – but in these days, dependable cash in hand has even greater weight.

    Also, I think it is about time to at least confirm the age-old idea that the younger the market, the brighter the future. Chasing after a “youth” market has been a knee jerk answer marketers give when justifying their salaries. The Boomers weren’t important because they were young – they were important because there were so many of them. Now that they are retired or retiring, and with life expectancies in the mid-80s, this generation is the last to get a generational wealth transfer from their parents, the last to get the SS largess, and the one to break the banks on all our social systems. So, they are the ones with the dependable wealth compared to non-Boomers, who are supporting everyone.

    Yeah – buyers die. But the Boomers will be around for another twenty. That is a lifetime to an auto brand.

  • avatar
    Neb

    Now here’s a criticism: demographically speaking, Gen X ended in 1979; 1980 marks the start of a new demographic cohort, the echo boom generation. The survey lumps the front end of this new demographic cohort in with the X-gens.

    • 0 avatar
      carguy

      +1: I think they maybe missing Gen Y in their demographic spread as no one aged 28 should be counted as part of Gen X.

    • 0 avatar
      psarhjinian

      The borderline for Gen-X is debatable and, really, it’s a sociological description more than a specific date range.**

      Or, to be more specific: if you’re embittered and nihilistic, you’re probably Gen-X at heart even if you were born in 1980.

      ** I’ve pointed this out to my mother in law, who denies she’s a boomer because of her birth year, despite being one of eight kids fathered by a a WW2 vet.

      • 0 avatar
        joe_thousandaire

        Indeed, I’m am embittered and nihilistic (mostly the latter) and was born in 1980 and have always considered myself Gen X. If I was Gen Y I’d be narcissistic and opinionated. Baby Boomer? – unrealistic and entitled.

    • 0 avatar
      Britspeak

      Agreed. Any survey that can’t even use basic demographic terminology like ‘Gen X’ correctly is not exactly killing with credibilty. If I were reading this as an industry insider, I’d stop reading there and trashcan this on principle.

  • avatar
    benzaholic

    Wow. What a crappy batch of statistics, and even worse explanations everywhere I’m seeing this today, including at TrueCar.com, which conducted or commissioned the survey.

    Tenth highest model for Gen X is the Chevy Aveo?
    What portion of those were bought by someone in the defined 28-45 age group for their children?

    There’s almost no mention, and certainly no explanation, that these numbers appear to show:
    Of the people that bought each car or brand, what percentage of those buyers were in which age groups?

    They don’t show:
    Of all the cars bought by older Americans, which ones moved the most units?

    Did old folks buy more Jaguars than the number of Hyundais they bought? Or does Jag have an older customer base than Hyundai?

  • avatar
    vento97

    Big Three: “Our Target market is – dead…”

    • 0 avatar
      Steven02

      Or you could realize that volume isn’t included here. Notice that Toyota is no where to be found on here, unless you count number 16 on the over 65 chart.

      • 0 avatar
        Type57SC

        Toyota slightly overindexes in 25-34 and underindexes by 2% (200bps) in 70+. Overally, they are by far the closest major brands to the average curve. Ford is in the ball park, but Chevrolet is skewed way old.

  • avatar
    NulloModo

    It may seem a bit pedantic, but it’s very important to understand just what they are saying in how you interpret these numbers.  These charts show which vehicles had the highest percentage of younger or older buyers based on the total sales of that model, not which models had the highest total sales in each age group. 

    There are likely more Gen-Xers buying Accords, Fusions, Camrys, F-150s, Corollas, Mustangs, Camaros, etc in pure numbers than VW Routans, BMW M3s and Toyota Land Cruisers. 

    When you have a model that doesn’t sell well overall, and has a high percentage of buyers in a certain age group, maybe it’s a sign that the appeal of the vehicle needs to be broadened to increase the overall sales. 

  • avatar
    V572625694

    “Favored cars” does not necessarily equal most cars sold, right? A lot of people “favor” Ferraris, but may not be too likely to buy one.

  • avatar
    340-4

    What’s so bad about marketing a successful, profitable vehicle at a demographic that has money?

    Oh yeah. They die.

    Well, the younger people aren’t going to have near the disposable income.

    Perhaps Detroit should shift to marketing used cars to them, or cars from $10k-$18k.

    That’s all they’ll be able to afford, particularly if our country’s financial and economic conditions don’t improve.

    • 0 avatar
      psarhjinian

      This is actually a significant point of debate in advertising right now: while you can’t sell products by directly marketing old people, old people do have more money and are living much longer than they used to.

      The solution is to sell things to old people while being oblique about who you’re actually targeting. Or, to be nasty, sell youth to the old. Or at least sell nostalgia, which is youth preserved.

      You see this in Boomer-targeted advertising: happy, energetic people of an ambiguous age, enjoying active lifestyles: sailing the Carribean, jogging, twiddling the sport-shifter on their Acura MDX, rushing off for some nookie after (not that it’s mentioned) popping a Cialis.**

      Personally, I enjoyed the Swagger Wagon ad, but then it nails my demographic so hard it leaves dents.

      ** All the stuff Gen-X or -Y doesn’t have the time, energy and/or money to do.

      • 0 avatar
        Dynamic88

        Every time I see a commercial with classic rock music I know I’m supposed to salivate like one of Pavlov’s dogs and go out and buy the product.

        The problem for the marketers is that I didn’t like classic rock when I was young, and I don’t like it now. I’m not buying a car, or anything else, just because there is a classic rock soundtrack.

  • avatar
    VanillaDude

    Americans have a long history of shunning native products. Since it’s earliest days, the ability to flount foreign products was see as a sign of being educated and wealthy. It took generations for Americans to give respect to American writers, painters, professors and businesspeople. In the Antebellum South, plantation owners sent their children to be educated in Europe, and traded more often with Great Britain and France than with other Americans. A century ago, a student was not considered educated until they had spent a year traveling through Europe.

    During the Gilded Age, wealthy Americans spent entire summers overseas, buying wardrobes and disassembling entire French chalets to be rebuilt in Newport Rhode Island, New York City, Ashville, San Francisco, Chicago, Boston and Charleston. Speaking another language was a sign of education, status and wealth.

    Being seen as smarter than your neighbor is a human condition. In America, it has meant buying foreign. It has snob appeal. Being a snob is more attractive to some Americans than patriotism.

    Americans have always wanted to be liked and accepted by strangers. So, when they deal with non-Americans, many of them kiss butt and do not stand up for their country. Defending America is seen by many as defending Goliath over Daniel. Americans root for the little guy, and when they go overseas, that means everyone else over America since WWII.

    It should not be a surprise to see Americans increasingly preferring foreign automobiles after WWII. It became a sign of good taste, open mindedness and education. As Americans became increasingly better educated, buying foreign cars complimented the image of being better educated. Being better than your neighbor is always preferred, right?

    Bashing native ideas, products and people has a long history in America.

    • 0 avatar
      Dynamic88

      Either that or it’s because you can drive a Honda 150K miles without every having a repair. (It will require scheduled service) There is not much snob appeal in a Camcord, even less in a Civarolla.

      • 0 avatar
        doctor olds

        @Dynamic88- You hit the nail on the head! Honda’s and Toyota’s growth has been due, in large measure, to superior quality, not passion inspiring or snob appeal products. Data suggests they no longer have much, if any advantage over GM & Ford, but a bad reputation is hard to shake.

        I hope some will find the following interesting:
        When we (GM) were the first non-Japanese automaker to obtain approval to directly ship Toyota Cavaliers to Japanese retailers, we expected them to appeal to younger, entry level buyers. In fact, they were chosen (in small numbers!) by older Japanese folks who remembered the days when “Made in Japan” meant poor quality while “Made in USA” meant good quality. Interesting how times change.

    • 0 avatar
      Type57SC

      So you’re saying that when many Americans deal with non-Americans, they kiss butt and don’t stand up for their country? You must be talking on some sort of relative scale, like talking to Americans in England vs talking to them when they have a “3” shaped haircut done in the parking lot of a NASCAR race. Because otherwise, you really have no idea how American travellers are perceived vs other countries’ travellers. Humble, “needing to be liked” and deferential are not common descriptions of Americans abroad.

    • 0 avatar
      Robbie

      This is an eloquent version of the “blame the customer for his/her bad taste” idea.

      If we were to start inhabiting Antarctica tomorrow, supposedly it would take a while before native production takes off, right…? You’d probably be importing a lot and send your kids to school elsewhere…? This is the 19th century US situation. It however has no relevance for today’s car market. If people prefer your competitors’ products, then you just gotta do a much better job next time.

  • avatar
    DenverMike

    Don’t forget a model that’s a ‘hit’ with all ages groups, like say a Camaro, would be a loser in this survey. The #2 model for Gen X was the M3 sedan? It sold 1,843 units last year. That’s worldwide by the way.

  • avatar
    Steven02

    First, True Car didn’t go through millions of transactions. They sent out surveys to 200k people.

    2nd, the results are not what you are suggesting. In fact, True Car poorly words it. It makes no mention of volume. Also, you forgot the 3rd age group. The baby boomers age group.

    http://blog.truecar.com/2011/07/22/baby-boomers/

    When you look at that, looks like MB is leading here. This isn’t the case at all. Nor, does it mean that MB is the top brand for the baby boomers. It just means of MB sales, they were mostly baby boomers. Ford, who was lower on the list, without a doubt sold more cars to baby boomers than MB did.

    The data represented by true car splits results by brands, then by age groups. If one particular age group is high on the list, it might make the top 10. But, what it doesn’t show is how many vehicles were sold, or how many potential buyers looked at the brand. Truth be told, I bet Toyota, Honda, Chevy, and Ford sold more cars to Gen X buyers than did VW (who tops true cars list of Gen X buyers). FWIW, Toyota was only on the 65 and older group and was 16, granted they listed 20 brands there instead of 10 on the others.

    I think a much better way to measure this is by mean age of the buyer per brand and chart it over time. That will let you know if the brand is trending in the right direction. Take Buick for example. I can find a couple of year old articles saying they dropped their mean age from 72 to 65 and one article that says it is at 61. I wonder what it is now.

    • 0 avatar
      Pch101

      I think a much better way to measure this is by mean age of the buyer per brand and chart it over time.

      It depends upon what you’re trying to measure.

      The data is pretty clear that the dinosaur legacy brands such as Buick and Lincoln have a serious demographic problem. Combine that data with other data, such as sales figures of individual models, and it’s rather obvious that their audiences are literally dying off and are not being replaced.

      If you were a category manager for those brands, that would be a serious problem. Auto marketing is expensive, so it’s better to have a brand that can get them while they’re younger, and then keep them in the fold, selling buyers several cars as they age, instead of just one before they pass away.

      • 0 avatar
        Steven02

        I understand what you are saying, but I still think it is much more valuable overtime. This is for a 2 year span. What was it 2 years before that, and 2 years before that? I think you need that type of data to compare. Sure this data doesn’t look good for Buick, Caddy, and Lincoln, but there is much more value looking at this overtime. There is no secret that Buick appeals to blue hairs. The real question is, is it starting to appeal to anyone else. Best seen over time with a mean age of buyers. For this data, they didn’t publish more than 10 brands (Gen X chart) and the percentages of models by brand (a lot of data I know).

        But looking at the model data, I believe you will find that the Town Car, Lucerne, DTS, and STS will all be dead models in a few years, if not replaced. I think that Buick, with the Verano, Regal, and Enclave, will lower that number. Caddy, I think it will remain on the higher end and middle. The cars are just that expensive. Lincoln I think has serious issues. They are priced too high and have been hit by a similar ugly stick that Acura found.

      • 0 avatar
        Pch101

        This is for a 2 year span.

        That’s a pretty long time for a survey like this. I’d say that’s a point in its favor.

        What was it 2 years before that, and 2 years before that?

        For brands like Lincoln and Buick, pretty much the same. These surveys are conducted by various firms at various times, and they all end up with very similar results.

        There’s no shortage of data out there. You can (and should) combine this survey with other surveys, and you’ll get the broader view that you’re asking for.

        I think that Buick, with the Verano, Regal, and Enclave, will lower that number.

        The Enclave has helped, but it sells in low numbers. Buick is a weak brand, and it’s sliding.

        There are implications to this specific to Ford and GM because Buick and Lincoln are in separate channels from their respective companies’ main brands. Lincoln without Mercury had better scramble quickly to become worthy as a standalone, and I think that we’ll see that GM’s decision to maintain this third Buick-GMC channel was a mistake that should have been avoided with the bailout. These sorts of demographic and branding issues have consequences beyond the brands themselves.

      • 0 avatar
        Steven02

        The Enclave sells about 4000-4500 units a month. That is between 25-30% of its monthly sales (this year). The LaCrosse sells more, from about 5000-6000 a month. The Regal is doing much better this year, about 3500 a month. The Lucerne has been about 2k a month.

        I don’t think the Enclave sells in too small of a number to make a difference. I think that Buick will have a bright future. Up 33% this year. The Verano is going to drive the numbers down even further in my opinion.

        I also think that 2 years is a good span, but it is a single data point the way it is presented. I think a trend is more valuable. That way you can see how the introduction of the new vehicles and marketing are doing over time.

      • 0 avatar
        Pch101

        I don’t think the Enclave sells in too small of a number to make a difference.

        It’s about one-fourth of the brand volume. If it’s pulling averages in the mid-50s and the other badges are closer to 65-70 years old, then the overall age results for the brand won’t change much.

        I think that Buick will have a bright future.

        I don’t see it. Either the volumes need to increase, or else the prices need to increase.

        Acura plays in this same near-luxury branding field, and it doesn’t work for either one of them. And we all know what happened to Mercury, which attempted to cut a similar line.

  • avatar
    Flybrian

    I love how the top three brands – Buick, Cadillac, and Lincoln – are the most appealing to THIS 26 year-old.

  • avatar
    Monty

    “with the Town Car, Lucerne, DTS, CTS, STS, Azera, Impala, LaCrosse, MKZ and Avalon making the top ten old-folks cars.”

    Really? You need a survey to tell you this?

    Scan the parking lots at “Retirement Villas”, or Safeway, and you’ll see a disproportionate amount of cars are from the above list.

    Or, my own personal bugaboo – cars travelling below the posted speed limit on major city thoroughfares, or even worse on the freeway in the left lane – many of them are in the above list…

    • 0 avatar
      mikedt

      Old people, who can afford it, like big cars. My parents for example now own bigger cars than they did when my brother and I were still with them.

      Young people, who can’t afford larger cars (initial price or the gas for them), select smaller cars and up until very recently Detroit made pure crap small cars. Based on the latest offerings they may get some of the latest generation back.

  • avatar
    Luke42

    While everyone’s questioning of the data brings up some really good points, my first reaction is:
    “Of course! Old people think cars have to be full-sized because that’s what they grew up with, and the rest of us grew up with cars in a variety of shapes and sizes.”

    The subtext is that American car makes make nice full-sized cars and, despite the Focus, Fiesta, and Cruze, foreign makers still dominate the small-car market. I’m glad to see that Ford and GM aren’t just surrendering the small car market in an effort to upsell people to their big products anymore, though.

    • 0 avatar
      GarbageMotorsCo.

      I would argue that the Mexico-built Focus, Fiesta and Daewoo Snuze are all foriegn cars too.

    • 0 avatar
      Pch101

      The subtext is that American car makes make nice full-sized cars and, despite the Focus, Fiesta, and Cruze, foreign makers still dominate the small-car market.

      There is another subtext, namely that brand loyalty starts young and stays with people throughout their lives. Brands such as Buick have very little chance of gaining conquest buyers, which is what they’ll need to do in order to survive.

  • avatar
    eldard

    All I know is that people should stop voting in old politicians. They’re all corrupt anyways but at least vote the (somewhat) good looking ones. lolz

  • avatar
    Dynamic88

    I’ll just throw out a question for any of you marketing experts. Has it not always been the case that most buyers of Caddy, Buick, and Lincoln, have been old folks? If you were to get similar data from 1965 would it show anything different?

    To buy those brands takes some disposable income. Have they not always been late in life cars?

    • 0 avatar
      Pch101

      Has it not always been the case that most buyers of Caddy, Buick, and Lincoln, have been old folks? If you were to get similar data from 1965 would it show anything different?

      I don’t have the data, but my guess is that the data would be different.

      Younger people have been raised on German and Japanese cars. Their branding and driving preferences will be shaped accordingly. Cadillac and Lincoln aren’t the aspirational brands that they used to be. The aging of these brands isn’t just due to income, but has been largely driven by a shift in consumer preferences.

      That, and you can’t compare today’s branding with the branding of 50-60 years ago. At the time, the various GM marques served in the role that badges do today; it was possible to have a near-luxury Buick sold and marketed separately and apart from a luxury-level Cadillac while avoiding the cannibalization and brand confusion that would result now from the same strategy.

      Today is different. The GM model of multiple brands doesn’t work as well as it once did, when its rivals now have just a couple. If BMW and Mercedes and Lexus operated as GM once did, then the 3-series, C-class and IS and ES would be branded distinctly from their more expensive cousins. Today, that isn’t the case, which is one reason why Buick is redundant and why keeping it can only make life more difficult for GM — cars in those classes should be sold as entry-level Cadillacs, not in some mid-position segment that no longer works.

      • 0 avatar
        Dynamic88

        @PCH & Doc Olds

        Since we have no stats, I guess there isn’t much we can say concretely. My gut (for what little that is worth) says that Lincoln in the mid ’60s would have skewed heavily to the upper middle age/elderly bracket. It was more expensive than a Merc, and you couldn’t option up a Ford to be as luxurious – you should be able to come pretty close these days. I didn’t see a lot of luxury cars in the small midwest town I grew up in, but when I did, the driver was always pushing retirement age. Of course, we can’t rely on anecdotes, but I don’t recall ever seeing young-ish (<50)people driving Lincolns/Caddys.

        Buick was a different story, as they had produced the "Special" which competed with Olds/Pontiac, and even Chevy. From the early '60s, 4 of GMs brands become full-line, (or nearly full line) producers, which resulted in the branding malaise that we all know so well.

        What you said about young people being raised on Japanese cars makes sense – they might opt for a Lexus when they reach the proper age/income level.

        I wonder about the axiom that a product has to get the youth market – we're never gong to run out of old people. No one ever gets younger. When the current crop of oldsters dies off, the current crop of middle aged will have become old…and so on, and so forth.

        To say there isn't much of a future with last time buyers is like saying there isn't much of a future with hearing aids. It's just something people will need at a certain time of life. If you want to target that market, target it. For a brand that is but one brand in a lager corp., I don't see the problem of specific targeting – even targeting the old. I do see the problem of a non-specific scatter-shot approach.

    • 0 avatar
      doctor olds

      @Dynamic88-It is fair to say that disposable income typically increases with age and that higher priced brands will tend to have older demographics. Conversely, younger buyers are more likely to be value shoppers, favoring low priced brands and models.

      No doubt, premium brands have to appeal to buyers who can afford them, and who are more likely to be older, but they’d better watch out as their average buyer’s age approaches life expectancy.

      There is not much of a future with “last time buyers!

  • avatar

    Most of the people in my generation(just under 28) who will be the buyers in the next 5 years are talking strictly about domestics like the Cruze, new Charger, Jeep GC, etc. they fear Toyota, and think Honda is bland. The generation that is in their 30’s and have kids/families now grew up in an era when everyone drove a Civic, Eclipse, Corolla, and the domestic offerings were crap. The generation that is coming after is witnessing the rebirth of the American auto industry and the new “trendy” cars are Mustang, Camaro, Challenger. The domestic market will be fine if they keep the current pace.

    • 0 avatar
      Type57SC

      Interesting because in the data I work with, Scion, Mitsubishi massively overindex (sell a greater proportion of their own sales) to 20-29 year olds and Mini, VW and Honda solidly overindex. And in the geezer categories, Buick is basically off the chart at about 40% in 70+ age group, then Lincoln, Cadillac and Mercury in that order, then another big jump down to Chrysler, Chevrolet, GMC in that order. Ford’s relatively close to the average line but still skewed old. Dodge skews middle (lumped) and Jeep skews young like an average asian brand. I resisted looking up consideration score because I’ve spent too much time already on this…

      All that to say, your generation does not appear to be walking their talk if what you say is true.

      • 0 avatar
        PenguinBoy

        It would be interesting to see what motivates some of these purchases. For example, I can see how brands like MINI and Jeep have some products that appeal to younger buyers, but I wonder if Mitsubishi products appeal young buyers, or are simply more available to buyers that are short on cash and have sketchy credit histories, as many young people do?

        I would also be interesting to see how many of these young buyers remain loyal to the brand as they age and their needs change. For example, it is easy to imagine someone starting out with a Civic in their mid 20s, getting an Accord in their early 30s, and a Odyssey in their late 30s. On the other hand, a trendy urban 20 something MINI buyer pretty much has to leave the brand when they move the the suburbs and start a family.

      • 0 avatar
        highdesertcat

        Type57SC, I agree with your post and data. The same holds true for my relatives dealerships on the West Coast, Texas and Alabama.

        The only difference is the Scottsdale location where the buyers tend to be well-heeled, with deep pockets. Lexus, Land Rover and Jaguar beat out Caddy and Lincoln by a wide margin. Mercedes, BMW and Audi also make an appearance with the senior set, probably because they have money to spare and can’t take it with them when they check out.

        But what is especially noteworthy is than many seniors in the age group of 65 and up are actually trading their old Oldsmobiles, Buicks, Caddies and Town Cars for cars marketed to much younger buyers, like the Nissan Murano, Toyota Highlander and Honda Pilot. Maybe that is because those cars are easier to get in and out of.

    • 0 avatar
      jj99

      On the east coast, usually old people drive domestic. When a young person has a domestic, it was a hand me down from the parents.

      Once in a while, someone under 50 who has credit problems will go domestic because credit is so easy to get from a domestic dealer.

    • 0 avatar
      highdesertcat

      noliebro, I’m truly surprised about your opening statement since people in that age bracket in the states and locations where my relatives sell new cars, all seem to gravitate to the foreign brands, even if they are made in America, Mexico and Canada.

  • avatar
    Ion

    The Routan is the car with the highest buy rate among 28-45. I don’t know if I should laugh at all the misinformed 28-45 year-olds who paid too much for a rebadged Chyrsler or consider that proof that Mopar does make something “young folks” buy.

  • avatar
    jj99

    Funny. Most people I know who drive domestics are old ( yes, even the Mustang and Camaro ), and most people that drive foregin are not old.

    Extrapolating from comments over the year, that would mean “not old” people prefer “bland and boring” while old peole like exciting domestic products.

    Does this mean old people are trend setters, or does this mean the “bland and boring” statement is applied by people trying to undermine foreign brands?

  • avatar
    mikey

    Funny. I used to belong to a GM F body club,and attended many shows with my 2000 Firebird ragtop. The last show we were was at Saratoga Springs NY. We were probably the oldest couple there.

    Now that we have have a Mustang,we find people at events that our closer to our age. That being said. Last week I had 20 years olds asking me for detailing pointers.

  • avatar
    jimmyy

    Survey Says: Old Unducated Lower Class Folks Buy Domestic, Young Educated High Class Buy Foreign

  • avatar
    Mandalorian

    Old people have saved up a lot of money over time, and most own their home, kids are on their own, and they have no expenses. So they can afford a nice car like a Cadillac, Porsche and Lexus.

  • avatar
    obbop

    Old Coot chimes in;

    There’s Baby Boomers but be aware of one sub-group that makes much sense to me…

    The Jones Boomers.

    Your semi-affable Coot fits into the beginning portion of the Jones-Baby boomer cohort and I concur with much of the rationale of its creator.

    http://en.wikipedia.org/wiki/Generation_Jones

    I feel little to no kinship with Gen. X.

    I relate to the early Boomers but for many of that cohort what were mere fads and current trends for them were aspects of growing up during our formative years and while it appears many early Boomers lived their fads then moved on when they ended the events of the early Boomer years were implanted into our psyches, our persona.

    Time and place were assuredly critical.

    My kin in rural Nebraska in my general cohort turned out very different than me; reared in the San Francisco Bay area.

    Thus variances as there are in all groupings.

    I do perceive differences, though among various cohorts, groups, sub-cultures, etc.

    I also perceive commonalities.

    As the Doors singer crooned;

    “People are strange.”

    Now you younguns, off the shanty’s dirt and weeds and y’all know about messin with MY chosen dumpsters.

  • avatar
    JMII

    Wow my family is living in opposite world: My “old” parents (in their 70s) just bought a Hyundai… a Sonata turbo no less. Its the first “foreign” vehicle since my mother’s 1978 VW Rabbit. However as indicated by the window sticker: the Sonata is made in America, with a US sourced engine and the rest foreign parts. My brother & his wife (in their mid 30’s) bought a Avalon, namely because a Camry seemed a touch too small for them coming from a Sienna minivan. The wife and I (in our 40s), just bought a Volvo but refuse to own anything from VW, Chevy or Ford based on past experience.


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