According to an infographic in the WSJ, based on research undertaken by Hyundai-Kia, the US doesn’t just buy a huge number of vehicles… we buy our cars a greater diversity of colors than any other market in the world. Sure, silver, grey, black and white still make up just over 60% of our new cars, but amazingly that’s one of the lowest percentages among large markets. By comparison, those four colors represent a whopping 885 of all new cars sold in South Korea. China and Japan buy 79% and 78& of their cars in those four colors respectively, but China is the only nation represented with a significant proportion of yellow cars sold, at 3%. Why? I’d guess it has something to do with the fact that yellow was once forbidden from buildings and garments, reserved for the Imperial family by sumptuary law (although it could be a more recent craze for “Bumblebee” edition Camaros). Meanwhile, India and US have the highest rates of (literally) green cars, at four percent, Europe has the blues, with 18% ordered in that color, and red-blooded Americans still buy the most red cars at 12%. And with a full 9% of new cars purchased in a color not represented here, the US has the most offbeat car colors as well… a distinction that seems fitting to our individualistic, car-worshipping culture.
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