1965 Impala Hell Project Part 2: The Modifications Begin

Murilee Martin
by Murilee Martin

In Part 1 of this series, I described the purchase of a 1965 Chevrolet Impala in early 1990, for use as the raw material in a complex performance/installation art piece. Within a single day of taking ownership of the car, I began the process of modifying it to suit my artistic vision.

In harsh daylight, the body damage on the left rear door looked about right for the menacing appeal I had in mind, but those skinny bias-ply tires and Artesian Turquoise 14″ wheels just looked wrong.

The three dog-dish van hubcaps that came with the car added a certain goofy appeal, particularly in the context of UC Irvine’s bulldozed-by-The-Man “middle-class shantytown” trailer park, but they didn’t fit my idea of a car that touched each of the three automotive archetypes I had in mind (cop car/ghetto hooptie/hillbilly drag racer).

Identifying emblems also diluted the generic-steel-boxiness of the car’s image, so I enlisted the help of a cutoff-saw-equipped friend and we removed all but the small leaping-Impala-in-a-circle fender emblems. I thought about ditching the distinctive Impala circular taillights for something more generic (in 1990, 99.99% of ordinary people wouldn’t have recognized the profile of a post-’64 Impala), but didn’t have the heart to remove a styling feature with so much cool.

Flat black spray paint took care of the emblem holes and anything shiny on the car. I added some cryptic serial numbers on the doors, inspired by the numbers I painted on the Phone Police Enforcermobile.

The skinny-tire problem needed a very cheap solution, since I’d spent nearly half of my $400 budget purchasing the car. Fortunately, the friend to whom I’d sold my ’68 Mercury Cyclone still had the universal slotted mags with 295-width Radial TAs that I’d put on the car years before, and he sold them back to me for $50. A quick coat of flat black over the faux-gold coating, and the car looked orders of magnitude better.

The addition of some JC Whitney backup lights and the “No Other Possibility” bumper sticker from Negativland’s A Big 10-8 Place and my Impala was ready for its first real-world performance piece: “Lowering Property Values.” You can see the effect on UCI’s upscale parking lot already!


Next up: Part 3 — Lowering Property Values


1965 Impala Hell Project Roundup





Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Liljoe Liljoe on Jun 09, 2011

    Please don't get rid of the car without calling me I am interested in purchasing some parts from the car as 4 door with center post are hard to find. I need several parts to make mine complete. If interested call Joe at 360-888-9445.

    • 87CE 95PV Type 87CE 95PV Type on Jun 12, 2011

      @ liljoe I am possibly going out on a limb here and calling you a troll, but perhaps I am mistaken. This was in 1990, 21 years ago and Mr. Martin no longer has this car. In this article Mr. Martin says he got rid of his last carbureted car in 2000. http://ca.jalopnik.com/5551040/why-old-cars-suck Seriously, did you really think he still had this car!? Also, posting your phone number is a bad idea, but I will not be calling any time soon. Enjoy your car and Western Washington, nice looking place out there.

  • Liljoe Liljoe on Jun 09, 2011

    My entire car is Artisian Turquoise, for some reason I am going to keep it as is and fight the urge to change the color. My interior is all messed up though and I am in need of door panels, dome light, and a clock inside. I also need about 5 pieces of trim from the exterior.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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