BMW Invades Shanghai, Wave 4: World Premiere Of The BMW 6 Series Coupe.

Bertel Schmitt
by Bertel Schmitt

Now this is a car where the Chinese will say:”Leave it right here.” If not, it could get impounded for – they’ll find something. Premiering the BMW 6 Series Coupe in China is a shrewd move. It should sell quite well here. It’s the car for the man or the woman who has everything, including two other chauffeured cars. The slightly cramped rear of a fast coupe is big enough for a few children (the true sign of affluence in China.)

No other stats available, except that it comes with a Heads-Up Display and Bang & Olufsen Surround Sound. They should bring it in this red. Chinese love red.




Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Robert Schwartz Robert Schwartz on Apr 04, 2011

    Rear views remind me of the 1990s Pontiac Bonneville.

  • Rpm773 Rpm773 on Apr 05, 2011

    It looks like the E63, before the droopy eyes and the fat ass. So, in a word, better. Although I still like the lines of the E24 the best.

  • FreedMike Your Ford AI instructor:
  • Jeff Good find I cannot remember when I last saw one of these but in the 70s they were all over the place.
  • CoastieLenn Could be a smart move though. Once the standard (that Tesla owns and designed) is set, Tesla bows out of the market while still owning the rights to the design. Other companies come in and purchase rights to use it, and Tesla can sit back and profit off the design without having to lay out capital to continue to build the network.
  • FreedMike "...it may also be true that they worry that the platform is influencing an entire generation with quick hits of liberal political thought and economic theory."Uh...have you been on TikTok lately? Plenty of FJB/MAGA stuff going on there.
  • AZFelix As a child I loved the look and feel of the 'woven' black vinyl seat inserts.
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