Bloomberg has it that Tata’s Nano sales are rebounding after the parent has given the little car some TLC and attention. The Nano sales rose 1136 percent from the month before. In real numbers: 5,784 in December after 509 in November.
That number is 60 percent above a year earlier, but still a far cry from the 9,000 sold in July. And Tata had to do a lot to resuscitate ICU-bound Nano sales.
Tata started an advertising blitz, added more dealers and introduced a $2 per month maintenance option. That in addition to the four-year, 60,000 km warranty, and easier financing.