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The Other Side Of The See-Saw: Toyota Transaction Prices Lowest As Percentage Of Sticker Prices
by
Paul Niedermeyer
(IC: employee)
Published: October 25th, 2010
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In almost perfect contrast to Ford’s rapidly rising average transaction prices ( previous post), Toyota is having to keep incentives and dealer discounts high in order to keep moving the metal. Automotive News reports that Toyota dealers, once money printing machines, are having to accept lower gross profits. Transaction prices on new 2011 models are the lowest, as a percentage of sticker prices, of all mainstream brands, according to TrueCar and Edmunds.com. And Toyota dealers aren’t denying it:
Paul Niedermeyer
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Published October 25th, 2010 2:05 PM
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No, no, it can't, it can't be true. Toyota has bullet proof quality. They don't depreciate. My Corolla S is plenty sporty for me, whee! Lots of fun to drive. Lies. Vicious lies from the media out to destroy Toyota and pump up Detroit. It is all savage lies I tell 'ya!
Supra, tell how us REALLY feel about the auto makers' products, especially the D3's. There's a genuine swing back to D3 vehicles - call it "buy American"; "Toyota let us down"; whatever, they're NOT the same ugly girl from 4th period lunch. It's real, IMO.