Sometimes we forget that Toyota Motor Corp. is a member of a huge keiretsu (conglomerate). Well, The Nikkei [sub] reminds us that a “Toyota Motor Corp. affiliated trading house will obtain artificially raised juvenile fish about 6cm long from the university’s fishery lab in Wakayama Prefecture.” Juvenile fish?
The Toyota Motor Corp. affiliated trading house is the Toyota Tsusho Corp. They are going into the – are you sitting down – bluefin tuna breeding business in a technological alliance with Osaka’s Kinki University. (Yes, there is a Kinki University in Japan – what did you expect?)
Toyota Tsusho will grow the little fish into bigger fish, about a foot long. Then they sell them to tuna farmers. The tuna farmers grow them into big fish, and then they end up as sushi.
8 Comments on “Something Very Fishy At Toyota...”
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Not that Ford’s home appliance (philco) or defense and satellite (ford aerospace) really had a lot to do with making cars. Or GM issuing credit cards or owning EDS.
Diversification! Madness!
Shouldn’t they be doing this with whales?
Toyota Tsusho Corp are into all sorts of things. They have even figured out a way to make sure their shit doesn’t stink, literally.
http://www.toyota.co.jp/en/news/06/0616.html
The Japanese love their bluefin. OK, OK, I love it too.
I thought sushi was rice prepared with vinegar, and then served cold. It could have fish in the center, raw or cooked, or vegetables.
I’m more of a yellowfin guy myself, though I know most people consider bluefin superior.
What is it with ads using animals to promote people eating their own species? Seriously – if you’re a fish, are you going to be like, “Hey! Eat my friends! We’re really good to eat!”?
The worst thing I saw was the sign on one of those big jars of pork sausages they have at gas stations. It featured an immensely pleased pig, standing on his hind feet, proudly displaying… links of pork sausage.
Dude! You’re holding up your brothers’ entrails! That just isn’t cool!
It could have fish in the center, raw or cooked, or vegetables. The tuna farmers grow them into big fish, and then they end up as sushi.
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