VW's Martin Eberhard Promises 500 Mile Range EVs By 2020

Edward Niedermeyer
by Edward Niedermeyer

Not long ago, we explored the possibility of Audi taking out Tesla with its forthcoming brace of e-Tron electric sportscars. What we didn’t realize fully at the time, is how directly VW is going after Tesla. At a recent visit to Volkswagen’s Silicon Valley Electronic Research Lab though, I was shown the slide above, which represents the battery packs for the forthcoming e-Tron and e-Up EVs… and it suddenly hit me that Tesla founder Martin Eberhard was applying Tesla’s multi-cell strategy at Volkswagen, essentially duplicating Tesla’s work with the backing of a major OEM. Now, Eberhard is talking to Autocar, and he says that his Tesla-style multi-cell powerpacks could offer 500 miles of pure electric range within ten years. If he’s right, the other OEMs who are focusing on prismatic Li-ion cells are in for a rude surprise… and Tesla had better start making some progress.

Tesla’s major technological innovation comes down to the idea of massing numerous “18650” cells in a temperature-controlled battery pack. Though many dismissed the strategy when only Tesla was working on it, Volkswagen is clearly now a believer in the approach, and they’ve got a good case for it. The main arguments for 18650 cells are that they are the most common cell type, new chemistries always debut in the 18650 format, they offer the lowest price and highest energy density, and offer the most flexibility in terms of packaging.

VW also argues that redundancies allow the multi-cell design to offer more reliability and safety… although cost is likely to have been a major issue as well. But perhaps the most important issue is the scaleability and flexibility of the 18650 approach. VW gave us a picture of the kind of progress they’re able to achieve by simply plugging new 18650s into the existing battery pack design:

Clearly progress is being made, but Eberhard’s warning that a mature electric vehicle won’t be ready until 2020 should be well-heeded. It’s not a great sign that Tesla’s founder is warning that we’re ten years away from EV maturity while his former firm is rushing an EV sedan to market in the next two years. But the real challenge of VW’s gamble on Eberhard is to the Nissans, GMs and other firms jumping onto the prismatic Li-ion cell bandwagon. VW has made a bold gamble by betting on a cell strategy that other major OEMs were content to dismiss as Silicon Valley vapor. If an affordable 500-mile EV comes out of it, fortune will have truly favored the bold.

Edward Niedermeyer
Edward Niedermeyer

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  • Chad A Schwitters Chad A Schwitters on Aug 16, 2010

    I don't think I'd want an EV with 500-mile range. Even if they can get the cost, size and weight down, a 250-mile range EV will always be cheaper, lighter and have more room. And frankly 250 miles is PLENTY for day-to-day driving. Unlike my wife's 100-mile EV, I don't even look at the battery gauge on my Tesla in around-home driving, because it is always more than enough. The range is only an issue on the occasional road trip; and even then I don't want to drive 500 miles without stopping! If I can go 200 miles and then stop at an L3 charger for 45 minutes to get a charge and eat, shop, stretch my legs, check my messages, etc I'll be more than happy.

  • Rdwd Rdwd on Sep 25, 2011

    I have 36,000 miles on my two year old Tesla. Range is down about 5 percent. Certainly tracks with the 20% loss Tesla predicts on a 100k use battery. For those who say they can't find data, at TMC you will find that the larger percentage of Roadster owners are early adopters who own tech companies. (not celebrities). Those geeks have dissected and charted their battery performance extensively. The car has a USB port for downloading car history that also gives a superhighway of data to parse. Go to the Tesla motors club and root around. Just about all the owners there drive electric daily so it's all there, the good, and the bad.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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