Having already informed the motor press that its Maybach brand will be making a long-overdue exit from the retail market, Daimler is getting all Weekend At Bernies about the failed super-premium marque. Instead of selling the Maybach name to an upstart Chinese firm, or developing an all-new model, Daimler has decided to keep the brand on life support in a more cynical fashion than even we could have anticipated: hiring an outside firm to develop a two-door version of its 57S sedan.
German engineering firm Xenatech has been tasked with modifying the 57S for coupe duty, but the changes aren’t expected to go beyond lowering, widening and bodywork alterations to accommodate the loss of two doors. And, as AW [via MSN] reports
Daimler does not deny that its in-house styling department–headed by Gorden Wagener–has had a hand in its contemporary appearance
So why not just coupify the ‘bach in-house? Probably because a build run of only 100 units is planned. But are there that many buyers ready to part with $800k+ for a dead brand’s placeholder? Maybe if Daimler throws a big party and invites all of Maybach’s friends…