By on May 3, 2010

The Volkswagen brand grew sales across all nameplates other than the Chrysler-rebadge Routan minivan, en route to a 42 percent overall volume increase. Audi maintained its momentum, with a 33 percent improvement over its 2009 sales, on strong sales from the A5 and Q5. The new E-Class drove the Mercedes brand to a 21 percent improvement, although Smart was down nearly 50 percent to 680 units. Despite 50+ percent drops in 5- and 6-Series volume, BMW managed to hang onto a nine percent volume increase, including a five percent improvement by the MINI brand. Ze Germans may be focused on China in the long term, but for now they’re back to methodically growing their US-market business.

VW saw strong increases in Golf/Rabbit/GTI numbers, recording a cumulative 159 percent increase to 2,828 units. Jetta improved by over 100 percent as well, and even recent weak sellers like the Eos, Touareg and Passat recorded year-over-year improvements. VW may still be a long way from the million annual units it’s looking for, but it’s headed in the right direction.

Audi’s biggest seller in terms of volume was the Q5, but the A5 logged the largest percentage improvement (up 171 percent). Lower-volume sellers like the A3, TT and R8 saw modest improvements, while the A6 clawed back from a weak April 2009, to a mediocre 796 units (compared to the new Mercedes E-Class’s 4,528 units). Q7 and A8 were down slightly, as Audi waits for its new flagship A8 to make its way to dealerships.

Mercedes didn’t break out a by-nameplate sales chart this month, revealing only that the C-Class sold 4,624 units, the E-Class sold 4,528 and the M-Class sold 2,269 units. Oh, and Smart sold 680.

BMW‘s new Z4 pulled off the brand’s largest percentage improvement, bringing sales from just 23 in April 09 to 232 units. 5-Series sales dropped in half to 2,067 units, while 3-Series improved 45 percent to 8,712 units. The new 7-Series jumped 96 percent to 1,555, and the X5 held steady at about 2k units. All MINI nameplates saw single-digit percentage improvements, with total volume hitting 3,843 units for a 5.1 percent brand increase.

Porsche’s sales declined by nearly 6 percent.

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6 Comments on “April Sales: Ze Germans: VW Up 42%, Audi Up 33%, Mercedes Up 21%, BMW Up 9%...”


  • avatar
    Juniper

    Percentages are fun but it’s numbers that pay the bills. Not one vehicle on this list in 5 digit territory for the month. Pathetic!

  • avatar
    eurodneck

    …and where are the ‘merkins???
    a shame that none of the US carmakers applies the right marketing efforts over here in order to penetrate the european market …nitro, 300c, cts/cts-v, vette, camaro, charger, challenger, mustang, g8 (rip), viper (rip again) would beat the crap outta some germans and some of the asian rollers… the only truly US brand selling ok is jeep… ford have their very non-US lineup for europe & gm are trying to sell rebranded daewoos – yuk!
    official dealers here don’t do too much in order to promote cars that are bearing a real american footprint, and that’s a pitty …i see it here, in switzerland – some of the independent direct importers are making serious buck in overpricing these cars – while they are imported at extremely competitive prices …and guess what: they are SELLING!
    if it were a corporate policy in motor city to impose on their european dealers to push the muscle rollers into europe at reasonable pricing (and with the right marketing effort) – they would do very well in some of the market segments… product quality and design are there, the only thing missing is the magic of sustained marketing and the balls to do so!
    …someone has to stop sittin’ on their hands, guys!

  • avatar
    mpresley

    …Porsche’s sales declined by nearly 6 percent.

    Must be all those frustrated les miserables holding out until the next gen GT2 hits the showrooms.

  • avatar
    PanzerJaeger

    Any idea why the 5 series took such a hit? Are people waiting for the new model to hit the showroom?

  • avatar
    cdotson

    Audi’s biggest seller in terms of volume was the Q5…

    April Q5 sales of 1942 beat the A4′s sales of 3177?

  • avatar
    Norma

    Hope VW release sale of TDI by models. Why VW is so secretive about that? Just releasing bits and pieces of info. about TDI.


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