With over 8,000 pre-orders already logged, Reuters reports that Nissan is well on its way to selling out its capacity-constrained, 25,000-unit first-year production run of Leaf EVs. Better yet, Nissan’s North America director of product planning and strategy Mark Perry says that, with those sales volumes, the Leaf will actually turn a profit for Nissan. He tells Reuters:
We are making money at the price that we announced. We priced the car to be affordable. We priced it for mass adoption
Considering it took Toyota (an undisclosed number of) years to turn a profit on its hybrid synergy drive technology, that’s quite the accomplishment. Of course, Nissan isn’t doing it all alone: hefty tax credits are certainly helping. In California, which is widely seen as the most promising market for EVs, federal and local tax credits combined could bring the Leaf’s $32,780 price to a Prius-beating $20,280.