We knew Brilliance’s plan to export 158,000 sedans to Europe had taken a bit of a beating when the Chinese automaker’s European export partner folded back in November. Even before then, the ADAC’s now-infamous crash tests of Briliance’s BS6 and BS4 seemed likely to doom the brand’s early attempt at the European market. And now, according to Reuters, it’s official. Brilliance execs admit:
We have stopped exports to Europe. For now, we have no timetable for resuming the business
The chagrined executives blame rapidly-changing European regulations as well as the sedans’ poor reception, but one look at the ADAC’s crash test video tells you everything you need to know. And the videos certainly suggest that Brilliance’s premature attempt at cracking the European market has hurt future efforts by other Chinese firms, by confirming the worst fears about Chinese quality. European executives who have been living in fear of a Chinese invasion will probably sleep just a little bit better tonight.