By on April 22, 2010

Several Chinese sites have caught shots of the next-generation Hyundai Accent [via autoincar.com] just prior to its reveal at the Beijing Auto Show. Styling-wise, the Accent appears to combine equal parts Y20 Sonata and Genesis Coupe, in a compact four-door package. The coupe-like profile looks to limit visibility somewhat, but no more so than other examples of the current trend towards bunker-like interiors. Otherwise, we’re looking at a fairly stylish little sedan that should help Hyundai keep its momentum building in the US market. And what of the long-available three-door Accent? Hyundai will likely be replacing both that budget hatch and the Tiburon sports coupe with the Accent-based Veloster sporty hatch.

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20 Comments on “Beijing Auto Show: Hyundai Lets Its Accent Show...”


  • avatar
    dwford

    Amazing how these spy photos all seem to be really tight front quarter shots which make it very hard to see the shape of the car. The silver car profile shot is obviously just an artist rendition. I guess we will see the real thing soon enough.

    One thing is for sure. Hyundai is going to make it’s sedan design available in small, medium and large.

  • avatar
    Steven Lang

    Mumbling for the first time in his life…

    “How in the name of Jehovah (youtube ‘Python Jehovah’ for the joke) will Hyundai keep their prices down?”

    All I’m seeing with all these previews are cars that are struggling mightily to displace the Corollic’s in the premium side of the market. They all look to be around $16k to $23k in real world pricing.

    What’s going to compete with a new Rio or a three year old Buick? Am I going to have to keep on expounding the virtues of the Versa’s mouse fir seats?

    Somebody’s going to have to build a cheap car. The premium side of small in the USA is too damn competitive for all of them to survive.

    • 0 avatar
      Jack99

      Dude, that’s the way it’s always been! Back in the day, if you wanted to buy a cheap car, you bought Japanese! People back then were getting tired of sending their car back to the shop every month for repairs. The only alternative to buying American was to buy foreign, which at that time was Toyota. Anyone who bought a Camry ESPECIALLY when Toyota wasn’t as well known for reliability got a great bargain. You didn’t get established brand name. But you suuuree got a great deal.

      Sound familiar? It’s Hyundai right now. They’re no longer discounting their cars as much as they used to, which is why I’m happy about my ’07 Optima. Got it dirt cheap, it’s got a decent record for reliability on VDS records, and its MPG’s alright.

      In a few years, you’ll have to ditch Hyundai if you want a cheap compact. Plan on aiming for a Chinese or Indian car but make sure to keep on eye on their crash test ratings before buying one.

      Oh and BTW, I agree with you. When it comes time to buy a new car 5-7 years down the road, by that time, it’ll be next to impossible to haggle with a Hyundai salesman for a cheap Elantra.

  • avatar
    wsn

    The photo itself states “Elantra”, not “Accent”.

  • avatar
    gsnfan

    They all look great. However, from the side, it looks a little busy. Still, better than a bland Yaris or Aveo.

  • avatar
    psarhjinian

    I try not to comment on the looks of a car, but these are just terrible. Grafting a design language that works on a midsize or large car onto a smaller one is a terrible choice: not only do you end up with something that looks like the larger car put through the dryer, but certain styling choices result in serious functionality problems.

    In this case, the trunk is going to be minuscule due to the drooping rear line. You can get away with it in a big car, but in a small car it’s a real problem.

    And then you get the wheels: the gaps are huge and the stance all wrong; the result of a big-wheel design grafted on a stubby body and small tires.

    I thought Hyundai jumped the econocar shark with the last Accent (Three door hatch only? Thanks, but no thanks). The Elantra wagon was a step in the right direction; this is two steps back. Just give up and let Kia handle this class instead.

    • 0 avatar
      TG57

      What do you mean “three door hatch only”? They sell an Accent 4-door sedan, just as they have for 15 years and three generations:

      http://www.hyundaiusa.com/accent/

    • 0 avatar
      psarhjinian

      They don’t sell a five-door hatch: it’s either four-door sedan, or three-door hatch. If you want a five-door, you’re going to have to shop at the Kia store.

    • 0 avatar
      gslippy

      I think it looks great. People buy cars on looks every day, but I’ll wait to see one in person to decide whether they exchanged function for style.

      Hyundai/Kia learned from the Entourage/Sedona debacle that badge engineering didn’t work. Interestingly, it was the Sedona that survived that experiment – not the mothership’s product – although that may have been due to its older, better-known name.

      The Accent and Rio certainly overlap at the bottom end today. Maybe that is about to change.

    • 0 avatar
      psarhjinian

      The Elantra isn’t too bad; the Accent is awful.

    • 0 avatar
      don1967

      the Accent is awful.

      Compared to what other $9,995 brand-new car?

      They don’t sell a five-door hatch: it’s either four-door sedan, or three-door hatch. If you want a five-door, you’re going to have to shop at the Kia store.

      Not exactly. http://z.about.com/d/cars/1/0/S/H/1/09_elantratrg_ltrear.jpg

    • 0 avatar
      psarhjinian

      Compared to what other $9,995 brand-new car?

      All of them. Every other competitor in this space offers a five-door, and every other sedan-based competitor has what looks like a bigger trunk.

      The current Accent sedan is not a bad design, but this new one looks much more compromised for the sake of styling. The Accent 3-Door is silly: I’d personally buy an Aveo or Rio instead if I was constrained by price, and a Yaris, Fit or Versa if I wasn’t.

      I’ve driven all of the current subcompacts over the last few months. I’m tempted to submmit a comparison review, and if I did, the Accent would be a bottom-of-the-pack finisher because of the door configuration alone.

      Not exactly. http://z.about.com/d/cars/1/0/S/H/1/09_elantratrg_ltrear.jpg

      That’s a much more expensive car than the Accent et al. It’s a good car, but it’s not cheap.

      I don’t have an issue with Hyundai in particular, but I do have a problem with only offering the hatchback in two-door form (most people buying appliances like these hate dealing with rear-seat access of a two-door) and I have even more of a problem with the cargo space penalty that the droopy, Sonata-esque trunkline will exact in the new model.

      That it’s pretty ugly is my subjective opinion.

  • avatar
    ravenchris

    It’s refreshing to see an automobile manufacturer gaining market share the old fashioned way; stylish looks, lower prices and the best warranty. I wonder what Farago would think?

  • avatar
    blue adidas

    Reminds me of the “half used bar of soap” look that was popular in the 90s. For $10k, just buy a decent used car.

    • 0 avatar
      Jack99

      Correction: Just buy used for better value.

      The one part of TTAC I really like is the “Car Talk” conversations that come up often. The most common topic of discussion is the cars we own and our experiences with them. You’ll have the guy who nabbed a pre-owned Acura with 100,000 miles on it for $5k and drove it another 100,000 with no problems. Then you have the other guy who’s been driving the same car for almost 20 years with the engine replaced just once and an eye-popping mileage to brag about.

      I’m with ya. I admit I drool at cars like the Sonata. But in the end, I’m living on a middle class budget with an eye to my retirement. I’m not going to fall back on my pension plan to pad me over. Used cars with single owner histories all the way. Haggling with salespeople is part of the fun that comes with the game.

  • avatar
    DweezilSFV

    I just rented a Hyundai Elantra for a 500 odd mile trip back to LA from Tucson.

    What I got form the experience is that the Hyundai juggernaught is a lot of media cheerleading and hype.

    Horrible, nasty sounding 4 cylinder, an inept automatic that felt like it was slipping at only 17,000 miles [and actually did drop out of drive crossing the intersection at Burbank and Sepulveda , leaving me revving in neutral until the stupid thing decided to get with the program and allow us to accelerate],the brakes were overly sensitive, the ride over rough surfaces molar rattling, and the rear view mirror vibrated so badly the image was blurred.Seats were as flat and hard as in my low level ION.

    It rode like all the tires were pumped to 75 psi. I am reminded of someone else’s observation: a whole lot of disparate pieces all going in the same direction. Some of those pieces were pretty nice I suppose: XM power everything and moonroof, but I got the sense that the thing would be shot and trouble by 50000 miles if it was as miserable as it was at 17,000 miles. The more I drove it, the less I liked it.

    And since people seem to be hypersensitive to the “quality” of plastics in their automobiles [I am not one of them, but for the record], the ones used in the Elantra were every bit as “craptastic” as any used on GM cars. Of the 80s.Or even, again, of my own ION, poster child for cheap plastic interiors.

    Granted some of this could be chalked up to abused rental, but at 17000 miles I would have thought the thing might have shifted smoothly and the engine evolved past the farm tractor sound and feel of an Iron Duke or a Saturn 1.9. The Ecotec and GM Hydramatic work infinitely better together and with more smoothness and discretion than this sorry combination.

    The trunk was huge. You can’t tell from the outside [especially of an artist\'s rendering]how big the trunk of a sedan is by the outside shape.

    End result: they may be better than they were but Hyundai still has a way to go. But they’ll be doing it without me as a customer. That they have now made the Accent so unattractive [and larger, no doubt] I am even less inclined to look at their products favorably.

    I’m with you Mr.Lang : does every frigging small car have to aspire to being a “premium offering in the segment” ?


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