The Geneva Auto Show always reminds me of one of my prize items of late sixties memorabilia: the 1969 Automobil Revue catalog that was always issued in conjunction with the Geneva show. Here are a few scans from some of the ads, which show another glaring reason for the collapse of the USSR: their car ads. If these two sexy guys posturing in front of the “new” Moskvich don’t quite turn your crank, I assure you, the Russians knew how to make straight sexy ads too:
Does this confirm to you that the Russians had sexy advertising figured out? A nice snowy day…well, the sultry blonde in the front seat of the ZAZ is definitely getting there. Or is she just cold and annoyed? BTW, the 1960 Corvair was the most copied car ever, but this rear-engined Zaporozhets is near the top of the list in terms of authenticity.
This one I found on the web; looks like its from the mid or late seventies. Nice! Did she knit her whole outfit?
The Dutch were a little more with it in this DAF ad from ’69, but it’s still pretty mild compared to the best of US ads from the era.
Ford and GM ads in Europe tended to reflect American advertising style more than the European makes. Looks like it could be a Fairlane ad from 1969.
That’s a Triumph 2500, a car that was quite rare in the US. I just remembered that a kid at Loyola HS drove one of these (when it ran); it had a lovely interior: classic English hides and genuine wood.
The Michelotti Cane, the first car with air conditioned seats. Based on a Fiat 850.
One of my all-time favorite cars, the Lamborghini Espada shot in front of a highly depressing building that I hope is a jail. Ironically, this one looks the most like a Russian ad, except for the actual car, which is hardly being shown off to its best advantage here. Oh well.