Mazda: EPA Test Keeps Stop-Start Out

Edward Niedermeyer
by Edward Niedermeyer

Idle-stop technology, which turns off a car’s engine instead of idling, is available from a number of automakers in the European and Japanese markets. Mazda claims nearly half of its Mazda3 compacts and Biante minivans sold in Japan are ordered with the $500 option, as consumers seek out fuel economy improvement without the cost of a full hybrid system. So, why doesn’t Mazda sell idle-stop equipped cars in the US? According to the company, though Japanese fuel economy tests show stop-start improving efficiency by seven to nine percent “the EPA city-mode test cycle includes only one complete vehicle stop, so stop-start technology registers only a 0.1- or 0.2-mpg improvement.” And who would pay $500 for that?

Mazda aren’t the only ones clamoring for an EPA rule change. Audi USA spokesfolks tell Automotive News [sub] that its idle-stop system “did not realize any savings in U.S. EPA estimates based on required testing cycles.” Automakers from BMW and Mercedes (which says it will offer stop-start on all its engines by 2011) to Kia, Honda and Toyota also offer the system in European markets, and could bring the systems to the US should the EPA decide to modify its testing to improve the impact of stop-start on official efficiency ratings. The EPA is reportedly taking public comment on rule changes that could do just that, providing automakers with the impetus to start bringing stop-start systems to the US market. Needless to say, this is something that should have been done yesterday.

Meanwhile, is it any surprise that none of the US-based manufacturers have invested in start-stop to the same extent as their European and Asian competitors? If and when the EPA does modify its test parameters to improve the impact of stop-start, it will be yet another opportunity for Detroit to fall further behind its foreign competitors.

Edward Niedermeyer
Edward Niedermeyer

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  • Bimmer Bimmer on Dec 28, 2009

    In GTA, we have too many unnecessary STOP signs instead of roundabouts. Replace STOP signs and you will improve in fuel economy without fancy technology.

    • Steve65 Steve65 on Oct 14, 2010

      In Palo Alto, there are roundabouts with Stop signs governing at least some of the entrances. Thereby defeating the primary purpose of a roundabout...

  • Shaker Shaker on Dec 29, 2009

    Funny - I thought Mazda was going to leapfrog the existing S-S Tech with the DI engines by firing the cylinder that happened to be nearest to just past TDC (with a squirt of fuel and a spark) to re-start the engine, thus not requiring the larger battery, etc. It wouldn't keep the A/C running though, so a larger (and/or higher voltage) battery and electric A/C (a'la Prius) would be required to keep cool - maybe a wash as far as costs go. Also, on this 19-degree morning in PA), why engine block heaters seem to be standard equipment on Canadian cars (many of which are sold just north of the U.S.), yet unavailable on the same models in the U.S. somewhat baffles me. Of course, remote start is becoming available on many more vehicles - combined with block heaters, a lot of fuel could be saved (when parked at home) just warming cars in the driveway.

  • Redapple2 jeffbut they dont want to ... their pick up is 4th behind ford/ram, Toyota. GM has the Best engineers in the world. More truck profit than the other 3. Silverado + Sierra+ Tahoe + Yukon sales = 2x ford total @ $15,000 profit per. Tons o $ to invest in the BEST truck. No. They make crap. Garbage. Evil gm Vampire
  • Rishabh Ive actually seen the one unit you mentioned, driving around in gurugram once. And thats why i got curious to know more about how many they sold. Seems like i saw the only one!
  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
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