Ladies and Gentlemen, The Cadillac Of Logos

by Edward Niedermeyer

Published: October 13th, 2009

Cadillac has upgraded its logo alá Audi. Old logo, for contrast, after the jump.

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2 of 49 comments

Dolorean23 on Oct 14, 2009

Honestly I think that they should really ensure that everyone knows its a GM product and should spend valuable time and money on affixing a GM badge to every car, not waste time with one brand's logo! Oh wait, what's that stuck to my Saturn?

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Stingray on Oct 14, 2009

@hreardon Basically, if you see most of the logos, all keep within a recognizable pattern. They're image of a company and it's not usually a good idea to change them deeply. If you see how the Cadillac logo evolved, it lost most of the internal features the original had, and I'm sure they were from the family crest of Detroit founder.... The same has happened to the Buick logo, which lost the blue, red and white colors of the US flag. However, you're still able to recognise them as Cadillac and Buick. If you see the Chevy logo, it looks like the one you would find in a 60's-70's car. But in the 80's it had a blue background. Still, anytime you see a bow-tie, you know it's a Chevy. In the Xerox case, it's different, but maybe their old logo didn't fulfil the image they want to give to the company. The new Audi logo has changed very subtle. But the lettering did, and a lot, and the result is far from pleasant looking. Bertel once said that a basic rule to see how well a logo works is how it looks in the hook that keeps the pen in the shirt.

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