Vorsprung Durch Facelift

by Edward Niedermeyer

Published: August 27th, 2009

Yes, it’s different. Hit the jump to find out how.

Accidental irony alert: the top image is the new Audi logo, the bottom image is the old one. TTAC regrets the confusion, as probably does Audi.

Edward Niedermeyer

2 of 37 comments

TomH on Aug 28, 2009

Audi also changed the surface profile of the rings, so it may be a trademark variant of the bracketing strategy of "surrounding a patent" Who knows, it may also be the advertising and marketing guys justifying their existence.

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Beken on Aug 28, 2009

Thank-you for the update, Bertel. I stand corrected. Reason why I'm just a casual observer and not a lawyer. Trademark it is. If you look closely enough, you might notice that even IBM and Mobil have changed their logo slightly over the decades.

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Carson D It will work out exactly the way it did the last time that the UAW organized VW's US manufacturing operations.
Carson D A friend of mine bought a Cayenne GTS last week. I was amazed how small the back seat is. Did I expect it to offer limousine comfort like a Honda CR-V? I guess not. That it is far more confining and uncomfortable than any 4-door Civic made in the past 18 years was surprising. It reminded me of another friend's Mercedes-Benz CLS550 from a dozen years ago. It seems like a big car, but really it was a 2+2 with the utilitarian appearance of a 4-door sedan. The Cayenne is just an even more utilitarian looking 2+2. I suppose the back seat is bigger than the one in the Porsche my mother drove 30 years ago. The Cayenne's luggage bay is huge, but Porsche's GTs rarely had problems there either.
Stanley Steamer Oh well, I liked the Legacy. It didn't help that they ruined it's unique style after 2020. It was a classy looking sedan up to that point.
Jalop1991 https://notthebee.com/article/these-people-wore-stop-signs-to-prank-self-driving-cars-and-this-is-a-trend-i-could-totally-get-behindFull self stopping.
Lou_BC Summit Racing was wise to pull the parts. It damages their reputation. I've used Summit Racing for Jeep parts that I could not find elsewhere.