UK Billboards Equipped With License Plate Spy Cameras
An advertising campaign in the UK began using automated number plate recognition (ANPR) cameras to identify passing vehicles and create personalized advertisements. The motor oil giant Castrol UK Limited yesterday activated a set of five electronic billboards in London that flash an image of the exact type of Castrol-brand motor oil appropriate for the nearest vehicle. “The right oil for your car is: Castrol Magnatec 5W-30 A1,” the advertisement reads for eight seconds as a Jaguar with the license plate 1DFL drives past. The roadside digital billboards, seventeen feet wide and eight feet high, are owned by Clear Channel Outdoor. Castrol’s campaign added the license scanning technology which ties into the official UK Driver and Vehicle Licensing Agency (DVLA) database. The agency provides private registration information to just about any company willing to pay the desired fee. According to Castrol, this particular campaign does not store any information about what vehicles or drivers pass the sign.
ANPR cameras are used by law enforcement and private companies throughout the US and the UK with no established legal framework limiting their use. Castrol’s website offers more detailed information about a vehicle’s specifications based upon its license plate.
[courtesy thenewspaper.com]
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Unfortunately, license plate scanning is just the tip of the iceberg. The Center for Democracy & Technology recently wrote an article on new ways that digital billboards are monitoring consumers. That article is here: http://blog.cdt.org/2009/09/10/digital-signage-and-consumer-privacy/ This sort of surveillance-for-profit raises serious privacy issues. The UK government is scanning license plates for security and traffic congestion, and now the advertising industry is mirroring those practices for targeted marketing. At what point does privacy cease being an expectation and instead becomes a fundamental right?