Omnicom Group Inc.’s BBDO is Chryslerâ€™s ad agency. Â At least for now. The Wall Street Journal reports the ailing automaker â€śhas grown dissatisfied with the agency’s creative output.” The semi-nationalized automaker’s looking elsewhere for someone who wants to take on the sisyphean task of convincing Americans they need to buy cars from a bankrupt automaker with stale inventory thatâ€™s owned by another automaker with the one of the worst reliability ratings on the globe. Of course, marketing being what it is, all thatâ€™s needed is a catchy slogan akin to Toyotaâ€™s â€śWhat a feeling,â€ť VWâ€™s â€śThink small,â€ť or Chevyâ€™s â€śLike a rock,â€ť right? Thatâ€™s where you come in. What slogan or catch phrase would convince you to buy a Chrysler product? “Most smartly different?” Or what?
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