Alpha-Bits

Edward Niedermeyer
by Edward Niedermeyer

General Motors’ so-called Alpha platform has been something of an enigma since it was first conceptualized by Holden as the TT36 Torana for the 2004 Sydney Auto Show. The TT36 concept was Holden’s pitch for a sub-CTS RWD global premium sedan, although, in proper GM fashion, that job went to the late, unlamented BLS. Though fuel economy issues were said to have killed the possibility of introducing an RWD model below the CTS, the penalty wasn’t huge, making the decision to go with a Saab 9-3 rebadge all the more strange. “As a lightweight rear-wheel-drive car that is going to add about 1mpg compared to an equivalent lightweight front-wheel drive car . . . we just have to sort of wait a while and see where we are,” is how Bob Lutz explained it to Go Auto last year. More likely, GM simply had no money to develop the platform in those pre-bailout days. Now that taxpayers are footing the bill, what can we expect from Alpha?

“Torana is a rear-wheel drive vehicle smaller than the Zeta architecture and smaller than the current CTS Cadillac architecture. It is, or would be, about the size of a BMW 1-Series — maybe just a tiny bit bigger to enable larger wheels,” Mr Lutz told Go Auto in January 2008.

Now that is the architecture that has been bandied about the US press under the name of ‘Alpha Architecture’, and Alpha is still under consideration, but we haven’t kicked off any design work or any engineering work because we have to sort our way through this 35mpg (6.72L/100km) task . . . If we proceed with the Alpha Architecture, I think it is safe to say that Holden would be vitally interested in participating in that project.

If, in January of ’08, Lutz was still referring to Alpha as an “if,” the platform still has major engineering work to be done. And despite having previously made Holden GM’s RWD “global home room,” it seems that the Alpha platform will be developed in the United States. In 2004, when the Torana TT36 concept came out, Holden was raring to build it. “It could be designed and produced off a number of GM platforms, taking advantage of the virtual maths-based processes and component sharing which enabled us to build this working concept in a very short space of time,” said Holden’s design chief at the time. So if Holden came up with the Alpha idea and serves as GM’s in-house RWD developers, why aren’t they developing it? No word for now.

Edward Niedermeyer
Edward Niedermeyer

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  • PeteMoran PeteMoran on Aug 19, 2009

    The Alpha is dead. GM Holden have taken a decision already and Cruze is it. My information is that no work is being done on Alpha and hasn't been for sometime. BTW, Zeta missed its MPG target by about 15%.

  • George B George B on Aug 20, 2009

    The Chrysler Crossfire failed largely due to insufficient leg room for most customers. It would be a mistake to make a Cadillac with less interior room than the fairly small 3 series. slateslate : August 19th, 2009 at 12:25 pm This is another area the Big 2.8 are hopeless……people are willing to pay a premium for high-content small/compact cars. Wrong! The VW Jetta is probably at the upper limit of price premium for a high-content small/compact car and it had to grow to fit it's price.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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