MINI With a Big Mouth

Bertel Schmitt
by Bertel Schmitt

In my many years as a ghostwriter for a leading exec of Volkswagen, there was one joke that was always shot down. Early VW navigation systems gave you the voice prompt “die Route wird berechnet.” Which translates to “the route is being calculated.” It could also be understood as “I’ll charge you for the whip.” My one-liner that a new VW comes with a factory-standard dominatrix was always suppressed. I wonder why.

I was reminded of my dark past when I opened Automobilwoche [sub] today, only to read that BMW intends to turn their Minis into a gabfest on wheels. Carrying the moniker “mission control,” electronics will listen to the traffic on the car’s CAN bus, and then the gizmo will drown you with clever remarks.

When you turn on the windshield wipers, a voice will remind you that wet roads can be slippery. If you take a turn Baruth-style, you’ll get a tongue-wag from mission control. Of course, an unfastened seat belt will receive an appropriate remark. Hop in the car, and you’ll be bothered by blather about all systems being nominal, except for the next scheduled service that will be due in two hundred forty five point nine miles.

Product Manager Florian Reuter proudly revealed that the system reacts to 120 events, and that it possesses a frightening repertoire of 1500 comments, easily thumping the communication skills of the typical product of America’s public school system.

A new system like this must have shades of green. Expect oodles of prattle pertaining to the political and environmental correctness of youse [Ed. Public school, B?] driving style.

Mission control will come standard with the Mini 50 Camden, celebrating the big Five-Oh of the Mini. Later, it will infest other Minis, even a retrofit for older speechless Minis is planned. Will the nattering nonsense spread to BMWs? “Totally thinkable” rants Reuter.

BMWs won’t come with factory-standard dominatrixes. They will come with a built-in nanny that talks nineteen to the dozen.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Rod Panhard Rod Panhard on Jun 19, 2009
    "the Mini 50 Camden, celebrating the big Five-Oh of the Mini." Excellent! Camden is one of New Jersey's blighted urban areas. It's so bad, even Philadelphia keeps it across the river. Camden is one of those places where they anchor a battleship to attract tourists. To have a talking MINI named after it is just absolutely wonderful.
  • Nicodemus Nicodemus on Jun 19, 2009

    An here is a Maestro talkings...in four languages (this one is slightly knackered hence the poor tone) http://www.youtube.com/watch?v=FUstFe-Jiwc&feature=related

  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
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