Auto-Biography 19: Beverly Hills 92404

Paul Niedermeyer
by Paul Niedermeyer

Mercedes SL’s were as thick on the ground as mascara on an over-the-hill movie star. The teenaged scions of the local glitterati drove brand new BMW 320i’s and VW Cabrios. A red Ferrari 308 GTB was de-rigueur for the up and coming producer. If you simply HAD to have attention or score the prime valet-parking spot, a Rolls Royce Corniche convertible was the winning ticket. And what was I driving down Rodeo Drive? A beat-up 1968 Dodge camper-van. I looked like Jethro in “The Beverly Hillbillies”. Except that I actually was poor.

In 1977, I transferred to my employer’s West LA TV studio. Searching for cheap digs, I stumbled into a sweet deal south of Beverly Hills: a little garage apartment and my landlady’s daughter. We fell in love over Thanksgiving, and married in the first week of January.

We celebrated our budget honeymoon in the van, somewhere in the middle of the desert. There wasn’t another living soul within miles. That suited us just fine– until we got stuck in the sand. We laughed about it then; we laugh about it now.

In one of the earliest manifestations of post-nuptial domestication, I set out to find a more comfortable, citified ride.

When I discovered a ’68 Peugeot 404 for sale, Stephanie and I fell for its Gallic charms. The French four-door had big cushy seats, a sunroof and a pillow-soft ride. Its little four-cylinder mill was smooth as silk, and the four-on-the-tree gearshift was surprisingly slick.

Peugeots (back then) were tough as nails, fully deserving the appellation “the French Mercedes.” They were also Africa’s brand of choice; 404’s still came equipped with an emergency hand crank (which explained the little hole in the front bumper). I never failed to attract bemused attention when I demonstrated this handy device.

Although the 404 wasn’t quick by today’s standards, it cruised comfortably between 75 and 85mph– fast enough to attract the California Highway Patrol, zealous guardians of America’s reviled double-nickel national speed limit.

Late one night, my wife and I were cruising down I-5 somewhere in the middle of nowhere between LA and SF. A cop snuck up on us. Using his bullhorn, the Poncherello clone’s ethereal (though not angelic voice) ordered me to follow him. Then he greedily roared forward to nab a second speeder a ways ahead.

Just then, an unlit farm-road exit appeared. I killed the Peugeot’s headlights, exited, drove over the bridge and headed back the other way. I saw the cop from the bridge, about a quarter of a mile ahead, ticketing his other victim.

I backtracked about twenty miles before I screwed up enough courage to turn around. Thankfully, California’s finest had called it a night.

We now entered the reproductive era of our life. First, the 404’s multiplied; next thing I knew, I had half a dozen, some running, some not. This was problematic, living in an apartment near the beach in parking-deprived Santa Monica. It got old pushing dead ones around on street-cleaning days.

But I got them all running again, and began a side business selling or renting 404’s to co-workers who needed a cheap ride.

Then Stephanie got in the act. I found her a pristine 404 wagon for $75. All it needed was an engine, which I happened to have handy. I swapped it out in the street. Our apartment manager really loved me.

During my eternal quest for parts, I got an up-close and personal look at the dangers of becoming an old car magnate. A friend hooked me up with a crotchety old guy who had over fifty old Pugs. He was on a mission to save every possible Peugeot from the crusher.

His living room was jammed floor-to-ceiling with shelves of meticulously cataloged parts. Strangely, he wasn’t eager to sell anything; I had to convince him that I was a worthy Peugeot aficionado. Leaving his moldering collection, I felt sorry for his long-suffering wife.

I started liquidating my fleet shortly thereafter, and have avoided that trap ever since. Life is too short.

After our first two kids were born, my automotive priorities changed. The Peugeot 404 wagon became the family truckster, loaded to the gunnels for trips into the Sierras. With just 70hp underhood and an automatic gearbox, ascending the mountains required near-infinite patience, kinda like parenting.

Mercifully, the funky seventies finally came to an end. My peers and I were ready for something new. I cut my shaggy locks short (styled at Vidal Sassoon), voted for Ronald Reagan, stopped driving quirky old French cars, and grubbed for my family’s share of the pie. The me-generation had their eighties-version make-over.

In just a few years, I would be driving a shiny new Benz down Rodeo Drive on my daily commute. Miss Hathaway had worked her charms: Jethro was going native.

Paul Niedermeyer
Paul Niedermeyer

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  • Glenn 126 Glenn 126 on Jun 06, 2007

    Actually, the Peugeot 504 (which was the car loosely based upon the 404, introduced in 1968) was produced in Nigeria until about 6 months ago. I've been on the Nigerian web site for Peugeot, and printed out the specs and everything for the 505 sedan AND station wagon, and yep - the car was pretty much the same as when discontinued by the parent company decades ago. I also always loved the look of the 404, pity I've never been able to get one. As for eBay - "run away! run away!"

  • Beemernator Beemernator on Jul 28, 2009

    I have a few 404 memories of my own. A friend of my father, who was a farmer, had a 404 pickup truck. It was therefore the one with a diesel engine, so that he could run it on subsidized fuel. Besides being an eccentric he was quite tight with money. He would retread the same tyre more than once, for instance. At one stage his trusty 404 developed a problem with its diesel pump. He was able to fix it, but the repair did not last. That was not a problem. He would simply drive around with a pack of epoxy glue. When his trusty Peugeot spluttered to a halt at the roadside, he would glue the diesel pump back together. When the glue set, he then had to bleed the air out the system before he could set off again. Since this only happened about once every ten days, he drove around like this for years. His long suffering wife finally convinced him to buy a car for the family. Off course there was only one choice. A 404 saloon, also diesel powered. Farmer's diesel was quite cheap, you see. In later years the saloon was also used for farm duties, such as transporting live sheep in the boot (trunk for the Yanks). The lid was left open of course...

  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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