#studies
Study: Ram No. 1 on Young Truck Shoppers' Lists
Domestic automakers are enamored with the full-sized pickup segment because it’s a reliable way of securing hundreds of thousands of sales in North America on an annual basis. Here, Ford’s F-Series reigns supreme. That might not always be the case, however, especially with younger buyers opting to purchase their pickups at competing brands.
Last month, Edmunds released a study claiming Ram is leading the charge with buyers under 35 — saying the brand had won over “the most coveted section of the market.”

Annoy the Driver: IIHS Offers Its Two Cents on Improving Self-Driving Safety
The Insurance Institute for Highway Safety (IIHS) has issued a set of guidelines for advanced driving aids, suggesting that the key to automated safety is making sure drivers are perpetually engaged with the vehicle’s operations. Unfortunately, this has turned out to be a Catch-22 scenario due to the way these systems function. Semi-autonomous features are supposed to be there to help promote safety by adding an extra layer of protection; however, many encourage motorists to disengage by nature of their design.
Adaptive cruise control with lane keeping is probably the worst offender. Implemented as a way to keep cars a safe distance apart on the expressway, it offers an experience that borders on having the car chauffeur you around. The effectiveness of these systems vary widely, with none actually being capable of any legitimate self-driving functionality. You’re also not supposed to be able to tune out while they’re in use, but they all seem coyly contrived to do exactly that. The IIHS is concerned this phenomenon will only get worse as driving aids evolve and become increasingly commonplace.
“Unfortunately, the more sophisticated and reliable automation becomes, the more difficult it is for drivers to stay focused on what the vehicle is doing,” said IIHS President David Harkey. “That’s why systems should be designed to keep drivers actively engaged.”

Study Suggests Tires Create More Pollution Than Exhaust Emissions
Anyone who’s laid a substantial amount of rubber in a local parking lot will tell you that the scent emitted doesn’t smell particularly healthy for the environment (burnt clutch smell is even less appealing — don’t ask how I know). And while the typical driver doesn’t burn through tires via successive smoke shows, regular road use effectively does the same thing over a much longer timeline — and a new study claims it’s up to 1,000 times worse than what actually comes out of a vehicle’s exhaust system.
The report, penned by UK-based independent research firm Emissions Analytics, has circulated within the media for a few days and claims that pollution stemming from tire and brake wear is a growing problem. With European lawmakers clamping down on tailpipe emissions, the firm suggests “non-exhaust emissions” will be the next big regulatory challenge.

U.S. Traffic Deaths Decline for Second Year in a Row
The National Safety Council just released its estimates for U.S. roadway fatalities in 2019, and there’s good news to share. Deaths declined for the second consecutive year. According to the NSC, traffic fatalities reached an estimated 38,800 last year, representing a 2-percent decline from 2018 and and a 4-percent decline against 2017.
While the NSC said the decline came “after several years of spikes,” we found the claim to be mildly misleading. Even though 2015 and 2016 posted meaningful increases in roadway deaths, safer streets have been in fashion since the 1970s. Most years since then have resulted in fewer crashes, with sporadic bad periods sprinkled throughout. If you’re interested in some supporting data from the National Highway Traffic Safety Administration, U.S. roadway fatalities per 100,000 people averaged around 26.01 in 1972. That figure fell to just 10.28 by 2014, with the combined 2015-2016 increases bumping it up to just 11.59 per 100,000 people.

Report: U.S. Dealerships Shrinking in Number, Throughput Down for 2019
The annual Automotive Franchise Activity Report asserts that the number of new-car dealerships in the United States has shrunk for the first time since 2013. The difference is marginal when viewed from a national perspective, but could support prior theories that larger dealer networks are consolidating while smaller, less competitive shops are being forced out of the market. The report claims the total number of storefronts fell from 18,294 in 2018 to 18,195 at the start of 2020. Dealership throughput was similarly down, decreasing by eight units from 2018 to 940.
While not particularly alarming, the figures do seem to mirror national population trends when placed under a microscope. The states that lost the highest number of showrooms tended to be regions that had the most trouble preventing people from moving.

Millennials Now Positioned to Save U.S. Auto Market?
With nearly a decade’s worth of articles suggesting millennials never liked cars and are an industry boat anchor in waiting, a new report claims they may actually be the group that saves it. Using the same data from the Department of Transportation/Federal Highway Administration that showed present-day teens holding off on getting their driver’s license, the report placed Bloomberg under the impression that millennials will pick up the slack once they start cranking out offspring.
Millennials never actually hated cars. They’ve simply been, on average, too poor harness the same purchasing power of their ancestors, forcing them to put off major life decisions like getting married, having kids, buying a home and/or purchasing a new automobile. While some assuredly prefer public transit for environmental or social reasons, plenty of this has nothing to do with personal preference. The good news is that this fact appears to be reflected in the number of licensed drivers among their ranks, now that they’re getting a little older.

Why Are Teens Growing Disinterested in Automobiles?
When I was an adolescent, it was made clear to me that the first step toward adulthood was getting my driver’s license. Even without an automobile, it provided unimaginable freedoms and brought me closer to my goal of doing a burnout in the high school parking lot. That dream was ultimately achieved, leaving me to rethink roadway safety as my first car was loaded onto a flatbed while the scent of tire smoke and bleach clung to my clothing.
Fortunately, hitching a ride home was easy, as most of my friends had also acquired licenses and cars of their own. But that’s probably not going to be the case for teens coming of driving age in these modern times.
According to the Federal Highway Administration, the percentage of American teenagers bothering to get their licenses has effectively plateaued at a low point. Nearly 48 percent of 16-year-olds in this country could legally drive in 1984; that number settled to just 25.6 percent in 2018. The reasons are more complicated than just the younger generation’s snubbing of the automobile.

Newly Released Uber Safety Report Focuses On Sexual Misconduct, Murder
Uber released its first safety report on Saturday, primarily to address concerns surrounding rider welfare. The media has become increasingly critical of Uber as a brand after its corporate culture was dubbed toxic — allegedly loaded with sexism and financial progress by any means necessary. Following a fatal accident involving one of the company’s autonomous test vehicles, many grew fearful that the company hadn’t fallen into the habit of promoting (or appreciating) public safety. Hoping to assuage some of those concerns, Uber put together its own safety report.
Earlier in the month, the ride-hailing service said it had received reports of 3,045 sexual assaults in the United States in 2018, with 9 people murdered (nearly half of them drivers… fortunately?) and 58 crash-related deaths. Uber said these issues only affected 0.0002 percent of the 1.3 billion rides the company orchestrated in the United States that year.
The new study attempts to frame data, accumulated over 21 months, against national averages to show that Uber is simply suffering from issues inherent to our society. While noting that an estimated 44 percent of women in the U.S. have been a victim of sexual violence seems like an odd way to absolve oneself from wrongdoing, Uber’s just a fancy cab service trying to distance itself from systemic fears that may have not have been entirely fair.

Survey: EV Interest Varies Wildly Between Nations, Ditto for Shared Ownership
If you follow the automotive industry at all, you’re undoubtedly aware that the United States is a region that hasn’t quite embraced automotive electrification on the same level as the rest of the developed world. Americans travel longer distances and have particular tastes, making EVs more popular in places like Europe and China. It also hasn’t passed the same sweeping regulations to ensure their advancement.
Whatever the cause, a new survey from London-based OC&C Strategy Consultants attempted to tabulate the disparity — asking 2,000 consumers (apiece) in the U.S., China, Germany, France and United Kingdom between March and April of 2019.
Their findings? Only about half of the surveyed Americans felt EVs were worth their consideration as a potential successor to their current ride. In China, 90 percent said they would seriously consider buying electric. Between 64 and 77 percent of respondents in Europe said the same (depending on country).

NICB Says Auto Theft Down for 2018, Lists Most-stolen Models
The National Insurance Crime Bureau (NICB) released its annual Hot Wheels report this month. The good news is that auto thefts declined in 2018, according to the FBI.
The bad news? NICB is still doing a running tally of all the rides ripped away from their owners, putting the 2000 model-year Honda Civic on top. It was followed closely by the 1997 Honda Accord. Fortunately, the NICB also kept track of the 2018 model year specifically, proving that the nation’s most-stolen automobiles continue to be the ones that sell the best.

SAE Consumer Autonomous Driving Study Finds… Public Acceptance?
With the realities of autonomous driving growing increasingly apparent, the Society of Automobile Engineers (SAE) decided to conduct a survey to gauge public sentiment surrounding the technology. We’ve seen these studies before, noticing a lack of consistency. While several high-profile accidents relating to autonomous (or semi-autonomous) systems have clearly shaken people’s confidence over the last two years, we’re still seeing conflicting reports — and we don’t mean minor discrepancies, either.
The SAE survey, published on Tuesday, stated that 76 percent of respondents “think a self-driving car experience is similar or superior to a human-driven experience.” However, the American Automobile Association (AAA) released a study in March claiming 71 percent of survey respondents still had serious concerns with the technology, with only 19 percent claiming they’d even consider putting a loved one in a self-driving vehicle.
That’s a complete turn-around in just over six months. Perhaps we should look at how these surveys are being conducted and the type of questions being asked, because taking the SAE Demo Days Survey at face value makes it seem as though automated driving has finally gained public acceptance.

More Evidence Pedestrian Detection Systems Have Some Problems
It hasn’t even been a full month since the American Automobile Association (AAA) released a study showcasing the shortcomings of advanced driving aids and another damning report has come in — this time from the Insurance Institute for Highway Safety (IIHS). While not nearly as bleak as the AAA study, the IIHS research put several models on blast for having lackluster equipment.
The gist appears to be that the quality of pedestrian detection systems varies wildly between models, with the IIHS picking a few winners and losers. That’s important information to have, especially considering automatic braking systems will be standard equipment on all cars by 2022.

Americans Might Not Even Buy 1.4 Million Midsize Cars This Year; Market Share Down By Half Since Recession
Remember the midsize sedan death watch?
When TTAC introduced the series, Americans were still acquiring over 2 million midsize cars per year. That fact, the 2M+ aspect of the segment and the 1M+ nature of the top models, combined with the category’s 12-percent market share, caused many readers to doubt the possibility that any other intermediate sedans would ever bid farewell.
Others have, of course, fallen by the wayside. Joining the long-lost Mercury Milan, Pontiac G6, Saturn Aura, Suzuki Kizashi, Mitsubishi Galant, and Dodge Avenger in that great midsize parking lot in the sky are cars such as the Chrysler 200 and Ford Fusion. The Chevrolet Malibu is not long for this world.
Meanwhile, sales of the remaining midsize cars continue to tank. The notion that America’s midsize segment is a reliable provider of more than 2 million units per year is now cast by the wayside. Americans are likely to purchase and lease fewer than 1.4 million midsize cars in 2019. That’s 15-percent fewer midsize cars than Americans drove home in 2009 during the depths of the Great Recession.

U.S. Road Fatalities Declined in 2018
The National Highway Traffic Safety Administration announced Tuesday that American traffic deaths declined for a second year in a row in 2018. Data indicates a 2.4 percent decline in roadway fatalities last year, with bicyclists and pedestrians being the only groups to see risk moving in the wrong direction.
“This is encouraging news, but still far too many perished or were injured, and nearly all crashes are preventable, so much more work remains to be done to make America’s roads safer for everyone,” said U.S. Transportation Secretary Elaine Chao in a statement.
The DOT/NHTSA attributed improving automotive safety systems as the primary reason for the decline in deaths, though some of the metrics included in the report’s breakdown suggest other factors could be at play.

Reportedly Terrible: AAA Tests Pedestrian Detection Systems
The paranoid luddites that write for this site have occasionally been accused of being hyper critical of modern-day driving aids. Be it a cursory mention of how a little snow totally flummoxed the systems of an otherwise agreeable review car, the direct addressing of an issue where road salt encouraged a vehicle to attempt to steer itself into a ditch, or one of this author’s many diatribes on how the bulk of this technology doesn’t seem anywhere near market ready, there’s always a couple of exceptional individuals ready to call us backward-looking morons.
While that’s often a correct assessment in other matters, it seems we’ve called this one correctly. The American Automobile Association (AAA) recently tested four sedans from competing manufacturers, running them through a handful of scenarios intended to replicate situations that place pedestrians at extreme risk. Taking into account the above smugness, you can probably imagine how poorly it went.

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