Tag: Scion

By on February 12, 2021

Today’s Rare Ride is a very interesting version of a ho-hum economy hatchback. By the time Toyota finished with their edits, said hatchback was turned into a pickup truck in similar in concept to the Chevy Avalanche.

Feeling intrigued?

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By on December 11, 2020

Materazzo to group VP marketing Lisa Materazzo has been appointed group vice president, Toyota Marketing, replacing Ed Laukes, who is retiring after 32 years with the automaker. Materazzo, who currently serves as vice president of Lexus marketing, will run the entire gamut of Toyota division market planning, advertising, merchandising, sales promotions, incentives, NASCAR and motorsports, and all social and digital media. According to Statista, in 2019 Toyota spent $1.51 billion on advertising alone, behind General Motors and Ford.

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By on September 16, 2019

2005 Scion tC in Colorado wrecking yard, RH front view - ©2019 Murilee Martin - The Truth About CarsToyota made the Scion brand available in North America for the 2004 through 2016 model years, hoping to lure some younger buyers to the products of a company best known for sturdy machinery that renders its drivers invisible for 400,000 miles. Well, that didn’t work out so well, but plenty of Scions found homes with their intended demographic once they reached their third or fifth owners.

I’ve been seeing Scions in wrecking yards for a few years now, mostly wrecked xAs and xBs, but the only one (prior to today) that I felt worthy of Junkyard Find status has been the amazing Devil Vampiress 2005 xB. Now I’ve found this lovingly customized 2005 Scion tC in a Denver U-Pull yard, and I thought it was worth sharing. (Read More…)

By on May 23, 2019

2013 Scion FRS front snow - Image: © Timothy Cain

A lot of life changes occurred in conjunction with the sale of my old website, GoodCarBadCar. We also sold the family home in Nova Scotia, moved to rural Prince Edward Island, and quickly began spending more time behind the wheel of a Husqvarna lawn tractor than behind the wheel of any car.

From an automotive standpoint, however, the major ensuing change involved the acquisition of an older Miata. A lifelong dream became a 14-month possession, costing scarcely a dollar while entirely living up to expectations. But with a second toy acquired, in the form of a Suzuki Kingquad, attempting to justify the use of a seasonal two-seater seemed laughable considering there are two young children at home.

Naturally, I sold the Miata and bought that famed minivan alternative, a 2013 Scion FR-S. (Our family vehicle is a 2018 Honda Odyssey.)

10 months later, with most of the time spent on winter tires, the FR-S is gone. It was just too practical. Too flexible. Too reasonable. Too functional. Too pragmatic. (Read More…)

By on November 26, 2018

2013 Scion FRS navy winter - Image: © Timothy CainI’m beginning to worry that many vehicles I once fervently desired to own will never again appear on my shortlist of possible daily drivers.

These vehicles, from the Volkswagen Golf GTI and Ford Fiesta ST to the Audi S4 and Porsche Macan and numerous others in between, possess one of two common traits. Their internal combustion engines send power either to the front or all four wheels.

I don’t want to be that guy; I don’t want there to be any hint of sounding like this. You know the kind of guy I’m talking about: a real, living, breathing version of the 14-year-old forum addict who, never having driven any car of any kind, suffers all manner of teenage angst over the very notion that BMW sells all-wheel-drive M cars while scolding Ford for emasculating the Mustang GT350R with electronic aids.

But a hard-hitting winter manifested itself early on Prince Edward Island, and I’m worried that the fun quotient exhibited by a 2013 Scion FR-S could never be replicated by a front or all-wheel-drive car. (Read More…)

By on November 1, 2018

Image: Subaru

The defunct Scion brand isn’t done making headlines, it seems. The rear-drive FR-S 2+2 sport coupe is among a number of vehicles — mainly Subarus — recalled over valve springs that could break, leading to serious engine damage.

In total, some 400,000 vehicles built between 2012 and 2013 are included in the recall; among them, Subaru BRZs, Foresters, and Imprezas. The Japanese-market Toyota 86 and North American-market Scion FR-S, twins of the BRZ, feature the same 2.0-liter four-cylinder. (Read More…)

By on October 1, 2018

2005 Scion xB in Colorado wrecking yard, mural - ©2018 Murilee Martin - The Truth About CarsToyotas mostly don’t show up in the big self-service wrecking yards until about age 15, so discarded Scion xBs are just beginning to appear in U-Wrench-It inventories. Here’s a Scion Toaster covered with totally brutal airbrush murals, spotted in a Denver-area yard a few months back. (Read More…)

By on September 14, 2017

2018 Ford Mustang, Image: Ford

Everybody knows motorcycles are faster than cars, right? Except, of course, when they aren’t. On a dragstrip, under perfect conditions, with an immensely skilled rider and all the planets aligned, most of the modern literbikes can easily dispatch a Dodge Demon, McLaren P1, or Tesla P-whatever-Ludicrous-mode. If you can raise seven or eight thousand dollars in ready cash, you can walk into a motorcycle dealership and walk out with a new bike easily capable of breaking into the tens. On the roll, something like my Kawasaki ZX-14R can accelerate to a degree impossible with something like a LaFerrari — I know, because I’ve driven a LaFerrari and ridden my ZX-14R on the same roads.

So why isn’t the whole world, or at least the male half of it, on a sportbike every morning? You know why. They’re dangerous, even if you take pains to ride safely and sanely. They are sensitive to weather, road condition, and high winds. They are remarkably maintenance-intensive. They get stolen. You can’t carry much on them and you can’t travel spontaneously on one. Comfort is an issue. If you’re a track rat, then you know that mistakes on two wheels are far more likely to put you on the LifeFlight than their four-wheeled equivalents.

TANSTAAFL — There Ain’t No Such Thing As A Free Lunch, particularly when it comes to using a motorcycle to do a car’s job. Yet the rush of riding a truly fast bike with all cares thrown to the wind can be a needle to the main vein for adrenaline junkies. Which brings us to this week’s question, in which a complimentary pairing of the Most Sensible Vehicle On Earth with something considerably crazier is considered.

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By on July 21, 2017

Scion xB, Image: Toyota

If you’ve read enough of my writing, then you know that I am a fervent believer in what I call the power of the story. Human beings rarely interact directly with reality; instead, we use stories to interpret what we are seeing in a way that makes sense. It’s why we no longer fear thunder and why people will cheerfully take food prepared for them by strangers.

Few aspects of our existence are as relentlessly story-driven as our interactions with the automobile. Without the power of story, we would see automobiles as nothing but machines for accomplishing a particular task, be it a commute, a vacation, or an SCCA race — and we would judge them solely on their ability to accomplish that task. Trust me, if we all did that it would be absolutely ruinous for the automaker profit margins out there. Imagine picking a car the way you’d pick a dishwasher or, um, a power supply. You would quickly forget about intangibles and focus on fitness for purpose.

Over the past couple of decades, I’ve tried to shed my personal addiction to the automotive narrative and learn how to “understand the thing for itself,” as Marcus Aurelius wrote. This can lead to some surprising conclusions… and it looks like I’m not the only one who has acquired at least a little bit of this skill. Normally we wouldn’t do two Ask Jack columns in one week, but the fellow in this case says he’s going to make a choice this weekend, so let’s pull the trigger pronto and get right to the question.

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By on November 25, 2016

2017 Subaru BRZ Front 3/4, Image: © 2016 Jeff WIlson

Back in May of this year, TTAC reported the list of changes coming for the 2017 Subaru BRZ and asked if what amounted to a rather modest workover would get consumers excited enough to reverse the sports coupe’s declining sales trend.

Having spent a week acting barely responsible in Subaru’s only two-wheel-drive offering, my belief is no, the BRZ will not buck the trend. After commuting in it, doing school pick up duty and grocery runs — all in a most irresponsible way, revving the little four-cylinder boxer engine to redline again and again — I expect there will be a blip on the sales radar this year. Sadly, I also expect the BRZ (and its Toyota 86 twin) to slowly slip into automotive obscurity.

This terribly depressing thought has mostly to do with declining overall consumer interest in fun, driver-oriented cars, and it does nothing to celebrate what a wildly fun machine this is.

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By on September 21, 2016

2017 Toyota 86

Toyota has long been accused of being a purveyor of somnambulant transportation, but amid rumors of a renewed Supra and Lexus finding its Nipponese NASCAR in the RC F GT concept, it appears Japan’s biggest automaker has finally input directions to the racetrack into its corporate navigation system.

Which, of course, neatly brings us to the Scion FR-S Toyota 86. (Read More…)

By on August 22, 2016

2017 Toyota 86 Front 3/4, Image: Toyota

Toyota has released 2017 prices for some of its small cars, and it looks like a name change (and modest power increase) tacked a slight premium onto the Toyota 86, formerly the Scion FR-S.

A sign of our automated times, it looks like the manual transmission’s days could be numbered in the Corolla lineup. (Read More…)

By on May 9, 2016

2016 Scion iM

Quick trivia: what’s the fastest-growing auto brand in America?

Jeep? Land Rover? GMC? Ram? Volvo?

Year-over-year, through the first four months of 2016, sales at Scion — Toyota’s 13-year-old youth-directed brand — are up 53 percent. It’s not just recovery after a poor start to 2015. Scion is on track for its best year since 2008.

Well, Scion would be on track for U.S. sales to rise to an eight-year high if, by the end of this year, Scion still existed. (Read More…)

By on March 25, 2016

Scion Booth Sign at 2016 New York International Auto Show, Image: © 2016 Mark Stevenson/The Truth About Cars

Prior to the New York International Auto Show, Toyota distributed an upbeat press release. Come party with us, it said. “Scion is not going away quietly.”

Yet, as I walk toward Scion’s booth, a quiet unease fills a void once occupied by a loud, confident generational pulse. The typical eye-catching signs with heavily embossed, trendy hashtags are all but entirely absent upon my arrival. Massive subwoofers sit dormant inside 13 years’ worth of one-off tuner concepts. Engineered studio lighting softly highlights the vehicles on display, while simultaneously attempting to hide the vast, empty spaces between them.

Scion’s show booths are normally chock-full of tchotchkes and the beautiful people handing them out — but not today.

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By on March 17, 2016

2017 Toyota 86, Image: Toyota

Scion’s slow-selling FR-S rear-wheel-drive coupe is about to become Toyota’s slow-selling rear-wheel-drive coupe, and it will be branded with the same moniker as in many other parts of the world.

That’s right: this is the Toyota 86, also known as what it should have been named here in the first place.

(Read More…)

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