#mercury

After the Miata (introduced in the United States as a 1990 model) turned out to be an instant hit for Mazda, the marketing wizards at Ford decided to put Mercury badges on the Australian Ford Capri, a four-seat sporty convertible, and beat Mazda at its own game. Sure, the ’91-94 Capri was a Mazda under the skin (it was based on the 323), and it had front-wheel-drive, but so what?

Francisco writes:

Dear Sajeev,

Regular reader here. To the matter at hand:

On a recent visit to Mexico, this Mariner was in front of me begging for a bad cellphone pic. Don’t get me wrong, after-market badge-upgraded cars are pretty common there, but this already badge-engineered Ford Explorer (Mercury Mariner – SM) badge-engineered once more to a “Lincoln Mariner 4wd V6” was too ironic to let go. Please note the extra Lincoln badge thrown in for good measure on the dealer license plate cover. Make no mistake, it is a Lincoln.

I assumed that this would bring a smile and a chuckle to an ardent Ford guy like yourself. Hope you enjoy it and keep up the good work!

Best regards from Sweden,
Francisco

We’re on a 1973 roll here in Junkyard Find land, with a ’73 Luxury LeMans yesterday and a ’73 Super Beetle the day before, so I’m going to keep it going with another car from the year everything went to hell. The Montego was the blinged-out, gingerbread-encrusted sibling of the Ford Torino during this era, so it made sense that Mercury would sell a Brougham edition.

“MR2turbo4evr”, today is your lucky day: you suggested that someone would appreciate my critiques on Lincoln products, and maybe you are right. But this self-proclaimed Lincoln-Mercury fanboi was pissed when his favorite version of Ford’s CD3 platform, the Mercury Milan, bit the dust. But I digress: what to do when you are a designer tasked with making every Lincoln look like the MKR concept, even if that ridiculous grille maybe (MAYBE) works on a sedan with Town Car levels of decadent proportioning, and no other Lincoln?

If you worked on the 2010-2012 MKZ, I suspect you bit your tongue, did your job, cashed your paycheck and told your family how much they meant to you. This applies to the MKZ more than the re-skin of the MKS, MKX and the all-new MKT. Or maybe working on such a half-hearted design isn’t so bad for a car designer, because job satisfaction is a relative term. That’s where fanbois who’ve lost their way get lost in their own thoughts.

When I saw this car at a Denver self-service yard, I had to wonder if Ford really sank so low in the late 1990s as to make this godawful crypto-laundau roof a factory-installed option on the MN12 XR7. I haven’t been able to find any references to such an abomination in any of my reference books, so it’s probably a safe assumption that we’re looking at an aftermarket conversion.

The Fox Platform was one of Ford’s biggest postwar success stories; a (relatively) modern, (sort of) lightweight unibody design that could be used for everything from economy commuters to rubber-burning factory hot rods to plush luxury sedans. Sure, Ford kept the Fox on life-support a few years too many, but that’s how they roll in Detroit. We often forget about the Fox Capri, since it looked even nearly identical to its Mustang sibling (and because everyone thinks of the earlier Euro-Ford-based Capri when they hear the name), so it took me a second to realize that this inhabitant of a Northern California self-service yard wasn’t a Mustang.

A Maverick in a junkyard is a rare sight indeed these days, so you can imagine my surprise when I found this badge-engineered Mercury Maverick just a few rows down from yesterday’s ’75 Ford Maverick Junkyard Find. There wasn’t much difference between the Maverick and the Comet, though the Comet was marketed as being somewhat classier.

Some of our sharper-eyed readers noticed that the car parked next to yesterday’s Junkyard Find ( this 1965 Mercury Park Lane Breezeway) was also a mid-60s-vintage Mercury. It’s the upscale version of the Ford Falcon, the car that the Edsel Jihad still hates as a symbol of Robert MacNamara‘s misplaced— and probably Communist-inspired— priorities. Yes, Ford CEO MacNamara killed the Edsel in favor of the Falcon, right before he masterminded the not-real-successful war effort in Vietnam; the Edsel Jihad can forgive the latter but never the former.

Of all the crazy ideas to come out of Dearborn in the 1960s, the Breezeway option on big Mercury cars is one of my favorites. You had a rear-canted back window that rolled up and down, providing a hurricane of wind through the car at speed, and no doubt enhancing the passengers’ intake of Vitamin CO. It made no sense, but so what? Not surprisingly, mid-60s Montereys and Park Lanes (the Mercury-ized Ford Galaxie), aren’t worth much in beat condition these days (nice ones are another story), but I still wasn’t expecting to find this one in a Northern California wrecking yard last month.

TTAC commentator DougD writes:

Hi Sajeev,

I put the snowtires on Dad’s 2007 Kia Rondo yesterday, and right on cue we’ve got snow today. While we worked we talked about cars, of course. My parents are in their mid 70’s, Dad bought the Rondo new and there’s a lot to like about it. Upright seating, good ingress for seniors, easy to park in the condo parking spot. It’s been reliable and still looks good, so the Rondo’s held up well.

When the Cougar went from the Fox platform to the MN12 platform for the 1989 model year, it got an independent rear suspension and a longer wheelbase for even more personal luxury. The ’89-97 Cougar had style, and thus the Prowler Edition XR7 makes perfect sense.

TTAC Commentator cc-rider writes:

Hi Sajeev- Happy New Year. A local 2003 Marauder popped up next to me for a very nice price. It is a one-owner car with 113k. I spoke to the owner and it just needs a bit of cosmetic work. The grill is busted up a little bit. He bought a new car and wants to unload the Marauder before the new one comes. He has it listed for $4995. It seems way underpriced by me from what I have seen. It seems that the going rate would be more like 8-9k at least.

Scott writes:

I am a regular TTAC reader and have a question that I hope you can shed some light on. Currently my wife and I own a 2004 Accord with about 100,000 miles and in good shape and a 1993 Grand Marquis with about 90,000 miles which is also in good shape for its age – according to my mechanic we can get at least two more years with basic maintenance. I commute to work in the G. Marquis every day about 50 miles round trip and my wife put 15-20,000 miles per year on the Accord for her job (her Gas is reimbursed at 50 cents / mile).

My wife wants a new car (SUV-we’re thinking FLEX) and I would get the Accord thinking we move up in fleet reliability with more room to tote around a toddler, a large dog, and related items. The Accord has trade in value ($8,500 – $9,500 according to KBB) and the G. Marquis does not ($875-$1,100 according to KBB).

I think it makes more sense to keep the Grand Marquis as long as we can and trade in the Honda considering its value. My wife disagrees. What do you think?

TTAC Commentator SupremeBrougham writes:

Hey Sajeev, out of the blue a man calls me up and makes me an offer to take my Chevy HHR off my hands. I made a counter-offer and the deal was done. Hooray, no more car payments, I’ll just keep and drive the Mystique!

But, as luck would have it, the Mystique decided that it didn’t want to run anymore, so I had to have it towed to my local independent shop, and it’s been sitting there for a while. It turns out that the main wiring harness under the hood has disintegrated and needs to be replaced. He has tried calling a number of junkyards and he said they all laughed at him, and said they all cut the harnesses when removing the engines on junk cars, so none are available. At the dealer, they quoted him a price of ~$800 for a new one! He told me that he is going to try and see if he can salvage enough wiring under the hood to try and reconnect the ends together so that the car will run again. Also, I’ve tried looking online for this part but I haven’t had any luck.