#industry

The American car market in May reflected several stereotypes, not the least of which being that Jeep is the engine that’s currently driving the FCA machine.

The picture as a whole? Well, it’s largely flat, with continued light truck demand seeming to offset dips in car sales.

Teen car culture is dying a swift death, The Atlantic claims, but Jaguar Land Rover’s head of product strategy feels the youngsters of today will eventually outgrow their desire for hassle-free autonomous commute pods.

As a great Jaguar print ad in the 1990s once stated, “Live Vicariously Through Yourself.”

In Hanno Kirner’s mind, this mantra will guide more than a few Millennials to take over the driving duties and indulge their innermost desires. It had better.

The man who spent the last five years overseeing Mazda’s North American operations will soon lead the company. Akira Marumoto, 60, takes the helm of the automaker on June 26th, the company announced Friday.

The moves comes as Mazda prepares to introduce a revolutionary type of gasoline engine, the Skyactiv-X, in the hopes of proving its complete reliance on internal combustion cars does not make it a dinosaur.

With an extra selling day compared to the March that came before it, last month saw U.S. new vehicle buyers continue doing what they’ve done for years. By that, we mean snap up trucks and SUVs like it’s going out of style. (There’s no indication it’s going out of style.)

According to figures from Autodata, truck and SUV sales rose 16.3 percent in the U.S., year over year, while traditional passenger cars continued to fade from the minds of new vehicle buyers. That segment declined 9.2 percent, year over year.

Monthly sales figures can be fickle, which is apparently the reason for General Motors’ switch to quarterly sales reports starting next month, but we prefer receiving data more often. And last month’s data paints a very different picture than February’s. Leaving SUVs aside, which pickups soared in March?

Buyers in foreign markets enjoy far greater midsize pickup choice than their counterparts in North America. Besides the usual products from General Motors and Ford ( the latter of which we’re only just being introduced to), there’s offerings from Mitsubishi, Fiat, even Volkswagen. Has decades of full-size truck dominance made North America too unforgiving for smaller entries? Sales of the Toyota Tacoma, Nissan Frontier, and Chevrolet Colorado say otherwise.

There’s midsize ground to be gained here, but no new model faces a guarantee of success. Volkswagen, which sells the body-on-frame Amarok (seen above) overseas, apparently wants to find out how Americans would feel about a smaller, lighter entry in the midsize pickup game. According to sources, it wants to find out this week.

The ratio of Detroit iron to imports stands to rise at the next North American International Auto Show, following BMW’s decision to withdraw from the event. On Friday, the German automaker announced it will join a growing list of automakers — including rival Mercedes-Benz — that don’t have time for the Detroit show.

It’s the latest blow for an event struggling to maintain its relevance in an age of off-site reveals, tech-focused consumer shows, and global online audiences.

If German automakers keep calling SUVs and five-door liftbacks “coupes,” maybe we’ll see a reversal of this trend. For now, however, American car buyers have never been quite so unimpressed with “cars” come trade-in time.

According to Edmunds’ annual Trade-In Loyalty Report, passenger cars just don’t have what it takes to lure buyers back into the three-box lifestyle. Sport utility vehicles, on the other hand, have all the appeal of a WWII pinup model parachuting into an overseas USAF base.

Despite a multi-billion-dollar emissions scandal, a massive corporate black eye, and all signs pointing towards a future devoid of diesel passenger cars, Volkswagen Group CEO Matthias Müller isn’t willing to let go of the past.

While addressing media at the the Geneva Motor Show, the VW boss — perhaps angered by all the newfangled electric cars in attendance, one of which is a Volkswagen — predicted the public would soon realize the error of its ways and return to the comforting arms of diesel propulsion. There’s a renaissance on the way, he said.

However, the fly in Müller’s soothing ointment appears in the form the The Government and the industry’s (and public’s) inclination to go where the incentives are.

Raj Nair, the now-former executive vice president and president for North America, had a reputation as being one of the top “car guys” in Dearborn.

He may have had a different kind of reputation inside the halls of Ford HQ. That’s because Ford announced today that he’s leaving the company, effective immediately, following an “internal investigation into reports of inappropriate behavior.”

Ford’s investigation found that Nair behaved in a way “inconsistent with the company’s code of conduct.”

As market share swings rapidly towards SUVs and crossovers, automakers have had to sit down with their accountants and crystal ball to map out a product strategy for the future. The questions swirling in an executive’s mind are easy to imagine: Are cars worth it? Is it still useful having a minivan in the lineup? Does the future call for crossovers, not cars, in every size class?

Fiat Chrysler’s American divisions have already pulled out of the compact and midsize car market, and forget about the possibility of a subcompact. Minivans? Nah. Ford Motor Company’s non-truck lineup looks to be headed down a similar road. At Kia, however, there’s not one or two, but six passenger cars on offer, spanning the subcompact to full-size premium segments. Like minivans? They’ve got ’em, too.

Is this a smart strategy for a brand that saw its sales fall 8.9 percent in the U.S. last year? Sure, says Kia’s vice president of product planning — it means certain buyers aren’t being forgotten. Not everyone wants a crossover. One thing Kia won’t do, however, is follow its corporate sibling Hyundai down certain product paths.

It’s starting to feel like people in the automotive industry simply cannot help but blurt out ludicrous claims involving a hypothetical future nobody on the outside seems to care about. These people, in charge of the the automobile’s ultimate form, appear to be so singularly obsessed with the vague concept of “mobility” that they can’t imagine any other alternative.

This week’s example came from Simon Humphries, the new general manager of Toyota’s advanced R&D, who mused about a tomorrow that didn’t need mass-market models. However, we’re not satisfied to condemn the design chief. Media outlets deserve a share of the blame for promoting these concepts without much logical backing.

Since beginning production of the Model 3 last summer, Tesla has dialed back production targets like a thermostat in the springtime. The electric automaker’s first goal of 5,000 units per week by the end of the year passed as the champagne corks flew on New Year’s Eve, but by that time Tesla had already pushed it back to the end of Q1 2018.

Amid troubles on the assembly line, that target eventually moved to the end of the second quarter of this year, a goal that still stands.

Just how many Model 3s is Tesla cranking out these days? The company only reports deliveries on a quarterly basis, making it hard to get a firm read on the company’s exact output. One publication hopes to change that.

January was a boffo sales month for Toyota in the United States, with the automaker posting a 16.8 percent year-over-year increase across both the Toyota and Lexus brands. Toyota brand sales rose 17 percent, to the luxury division’s 15 percent.

Don’t expect that kind of growth to continue, says Jack Hollis, Toyota North America’s general manager, as the industry still expects a slump in 2018. More important to Toyota than last month’s sales, however, is the type of vehicles Toyota buyers actually took home. In this case, brand loyalists added crossovers, SUVs, and trucks to their driveway in greater numbers than ever before.

The record set for Toyota light truck sales in the U.S. last month was exactly what the company was hoping for. Still, keeping that truck-buying momentum going is now job one.

(TTAC Hot Takes are video roundup posts which will occur whenever we can get Michael Accardi into hair and makeup. These posts are a mandate of our VerticalScope overlords, who are fascinated with the new video medium of YouTube. Watch our other videos here.)

There are incentives and grid girls this week, but only one of those things isn’t banned. Michael has more info:

Chinese car brand Guangzhou Automobile Group’s showing at the North American International Auto Show made it pretty clear that the manufacturer wants to get into the U.S. market. But, with its earlier deadlines to do so having gone unmet, there is skepticism that it won’t happen by 2019. Is it really possible?

Well, sure, anything is possible. But GAC has a laundry list of obstacles to overcome if it wants to sell cars to Americans in earnest and the clock is ticking. For starters, politicians are starting to get a little testy when it comes to Chinese trade policies, and GAC now finds itself as a focal point on the issue. More importantly, the brand needs a clear-cut path to victory — and we’ve yet to hear one.