Tracking Tesla: As Model 3s Hit the Streets, There's a New Way to Check Musk's Pace of Production

Steph Willems
by Steph Willems
tracking tesla as model 3s hit the streets there s a new way to check musk s pace

Since beginning production of the Model 3 last summer, Tesla has dialed back production targets like a thermostat in the springtime. The electric automaker’s first goal of 5,000 units per week by the end of the year passed as the champagne corks flew on New Year’s Eve, but by that time Tesla had already pushed it back to the end of Q1 2018.

Amid troubles on the assembly line, that target eventually moved to the end of the second quarter of this year, a goal that still stands.

Just how many Model 3s is Tesla cranking out these days? The company only reports deliveries on a quarterly basis, making it hard to get a firm read on the company’s exact output. One publication hopes to change that.

Enter the Tesla Model 3 Tracker, courtesy of Bloomberg News.

As of February 14th, Bloomberg calculates that the Fremont, California factory has cobbled together 7,341 Model 3 since production began, and can now boast — or at least claim — a production rate of 1,025 vehicles per week.

Between the mid-summer production start and December 31, 2017, Tesla delivered 1,770 Model 3s. Things are clearly ramping up, though perhaps not as quickly as CEO Elon Musk would like. So, how did Bloomberg land on these figures?

The tracker keeps tabs on the Model 3 as best it can via “data from official U.S. government resources, social media reports, and direct communication with Tesla owners,” the publication states. There’s also two methods at work.

The first tracks VIN registrations at the National Highway Traffic Safety Administration. By compiling batches of VINs registered with the agency, then factoring in the intervening time period, a rough production rate arises. Rough, because automakers can register as many VINs at one time as they please. The second method takes things into the real world.

As Tesla owners and fans often display a great predilection for talking about all things Tesla on social media sites, blogs, and forums, VIN data often becomes available from photos posted to these sources. Other VINs are reported directly to Bloomberg, giving it a better sense of the pace of deliveries. (The publication’s constantly updating page offers an easy way to submit.)

Quarterly delivery data posted by Tesla will find its way to the page, retroactively refining the estimate. So, why did Bloomberg go to the trouble? For the same reason why we’re interested in it. Lofty, frequently changing promises from a rarely profitable company attempting something never done before require a dose of reality once in a while.

The tracker, if you choose to view it this way, is as much about measuring the worth of Musk’s words as it is about measuring Model 3s in the wild.

[Image: Tesla]

Join the conversation
3 of 27 comments
  • Coopergt Coopergt on Feb 15, 2018

    I think most of them are in Southern California, i see lots in San Diego.

    • Ejwu Ejwu on Feb 15, 2018

      I see quite a few here in SF bay area too.

  • Amca Amca on Feb 18, 2018

    I saw one at the dealer in Chicago. The back seat is a total joke - the floor is so high a 6 footer's knees are in his chest. In trying to make the car pretty, and still have a battery under the floor, they've created a not very practical car. Feels jokey.

  • Art_Vandelay “Fain also invited President Joe Biden to join the striking workers on the picket line”Yes. Please go on strike Joe. One of this Cosmo Kramer Bagel making strikes that lasts for a decade or so
  • SCE to AUX No sitting President should visit a picket line.
  • Scott So a sled manufacturer makes a sled on wheels. Where is the surprise?
  • Add Lightness I had one of these for a company truck. It was also 2WD thankfully as part-by-part the truck got everything replaced over the course of a year. If it was 4WD, that would have just hurt the company more fixing the extra drivetrain.
  • KOKing I like 2dr SUVs (I'm glad the new Bronco is available w 2 doors; it's MUCH better looking, and I'm finally seeing more of them on the road), but I've seen the Mexico-only 90s Ramcharger a couple of times and it has that same too-big rear window look that these old ones had.