#hyundai

Our own Tim Healey recently found himself behind the wheel of Hyundai’s new trucklet, where he proclaimed it to be an all-around performer while tooling around the tony environs of Palo Alto. Whether he stopped into Tesla HQ for Elon’s take wasn’t mentioned and doesn’t matter.

What does matter is the Santa Cruz starting price, anchored at the end of a swimming pool that’s usually filled with commuter cars and small hatchbacks. Its sticker does climb to nearly 40 grand when all the option boxes are checked, however, leaving us with the question of finding the right balance of price and features

Let the minitruck wars begin.

While the Ford Maverick has gotten most of the spotlight, the 2022 Hyundai Santa Cruz became available for the media horde – or at least those in the horde than Hyundai deemed worthy of an invitation – to drive before the Ford.

I was still rubbing sleep from my eyes when I checked my phone upon waking. I was scheduled to drive the Hyundai Santa Cruz, and here was a notification of an email saying something about driving the Hyundai Kona N instead. Was Hyundai short a truck or something?

Nope, they just had two Kona Ns around for media to drive at the lunch stop, and those Ns had to get there somehow. Would I like to drive one?

We seem to be living in an era where appearance frequently trumps substance. Enter the Hyundai Santa Fe XRT, South Korea’s attempt to convince shoppers that modifying a vehicle to look the part is just as good as making it genuinely capable.

The XRT is the newest trim for the Santa Fe crossover and introduces some aesthetic ruggedization as a way to entice customers that fantasize about weekend blasts at the dunes but have no intention of ever going. It’s an appearance package for an otherwise capable daily driver that can already be customized to suit your needs and price range. But perhaps you’re still curious and want to know everything XRT has to offer — just in case it happens to slot into your lifestyle.

Though I would doubt it.

Hyundai’s commitment to performance vehicles is really starting to become impressive. Despite the brand’s decision to terminate the standard Veloster for 2022, it’ll be retaining the crackling N model in order to appease a small number of fun-loving customers. While not unappealing, the model had some quirks that likely made it less appealing to the average commuter. Packaged as a three-door hatchback prioritizing style over utility, the Veloster made less practical sense than a similarly priced sedan or crossover. We’d wager some would-be owners ultimately settled upon the Elantra or Kona unless they were in the market for the N and the backroad shenanigans it encourages.

But future customers will have an even more difficult choice ahead of them now that the 2022 Elantra N is officially on the docket. Rather than build a performance sedan that simply offers more go than the standard model, the South Korean manufacturer has opted to target the big dogs.

Hyundai’s Veloster is dead.

Mostly.

Don’t worry, performance fans — the one trim that lives on is the high-zoot N.

Outside of the Bronco, Ford’s Maverick has gotten a lot of attention recently. And Hyundai’s Santa Cruz is upcoming — media drives are set for August.

This got me thinking — if we’re on the cusp of a return to truly “compact” trucks (well, relatively compact), which other brands should be getting in on the action, and soon?

Hyundai is sharing heavily doctored images of the upcoming Elantra N, offering a taste of what its performance arm plans to do when unleased upon the rest of the company’s lineup. Unlike N-Line products, which are more about supporting modest performance upgrades with visual embellishments, N models are basically as hardcore as the manufacturer can build a vehicle while still attempting to turn a profit.

Thus far the formula has only had sufficient time to produce the 275-horsepower Veloster N — a hatchback that seems intentionally designed to dunk on the more reserved Volkswagen GTI. But the Elantra is rumored to embrace the Veloster’s powertrain and a similar personality, resulting in something relatively unique for our market.

The Hyundai Xcient is on its way to becoming the first mass-produced hydrogen-powered, heavy-duty truck. Design and performance improvements have made it more competitive with those expected from Mercedes-Benz, Toyota-Hino, and Nikola.

Audi’s Emilie Cotter

Hyundai and Audi both filled high-level communications posts this week. Audi promoted Emilie Cotter, while at Hyundai Sarah Fullwood arrived devoid of automotive experience.

The 2022 Hyundai Ioniq 5 ultra-fast charging crossover utility vehicle was revealed yesterday, highlighting its Electric-Global Modular Platform (E-GMP).

Ioniq 5’s 300-mile range, and 10-to-80 percent ultra-fast charging in 18 minutes showcases E-GMP technology.

Despite Kia’s obvious efforts to transform its lineup into a slew of handsome models offering more of what drivers want, it continues to have trouble with some of them catching fire. That’s likely going to be a deal-breaker for many shoppers, especially with the latest recall suggesting flames could spring up after vehicles have been turned off.

Hyundai Motor Group (which owns Kia) is requesting 440,370 examples of the Optima and Sorento be returned to dealers over a potential brake fluid leak that may damage the hydraulic electronic control unit (HECU) and start a fire. The notice comes just weeks after Hyundai asked to see 125,800 automobiles (Kona, Veloster, Elantra) and Kia wanted to check on 147,000 (Seltos, Soul) models for the same issue.

We’re hearing that the 2022 Hyundai Ioniq 5 EV will offer 300 miles of range in the U.S. ahead of the May 24 date in which Hyundai will make that number official.

Well, OK, we’re hearing it via a report in Carscoops.

Hyundai Motor Group, makers of Hyundai and Kia autos, announced today their intent to invest $7.4 billion in the US by 2025. Electric vehicles, production facilities, and smart mobility is where the money will go.

Hyundai rolled out the 2022 Kona N yesterday at its N Day, a digital showcase for the N brand. The latest N brand inclusion, Hyundai’s N and N Line will grow to 18 models through 2022. Hyundai expresses its ambition for the brand with the tagline ‘Never just drive’.