#ford

On Monday, Ford Motor Co. opened the Cologne Electric Vehicle Center in Germany. Founded in 1930, the facility first produced examples of the Model A intended for the European market. Though the site is probably more famous for manufacturing the Ford Capri and every single generation of the humble Fiesta.

The factory has more recently been the recipient of a $2 billion investment to prepare it for the automaker’s push into electrification. With retooling having concluded, Ford says the plant should boast an annual production capacity of 250,000 electric vehicles.

We've reported on Ford and GM reaching agreements to use Tesla's EV charging standard.

So the obvious question is -- who's next?

Ford spent a lot of money and a lot of time on the development of the MN12 platform. An intentional move on the company’s part, the plan was to catch a more elevated customer than those persuaded by the Fox body trio: Ford Thunderbird, Mercury Cougar, and Lincoln Mark VII. In particular, BMW was on the mind of all domestic manufacturers in the Eighties as yuppies pursued status and Ultimate Driving Machine pleasure. Ford attempted to deliver the same experience for less money with its MN12 coupes and derivative FN10; a lightly reworked MN12 chassis used exclusively on the new Mark VIII. 

Today's UCOTD is a 1965 Ford Mustang fastback that appears to need some work.

It’s been ages since the venerable 5.0L V8 engine has been the F-150’s volume seller, but that hasn’t stopped some gearheads deep within the skunkworks of Ford Performance from coming up with a relatively affordable supercharger kit for the mill – one which cranks the wick to 700 horsepower.

You know things are off the rails when typing “2023 Ford Bronco” into a search bar on the National Highway Traffic Safety Administration’s database returns results with the words DO NOT DRIVE THIS VEHICLE in angry bold letters outlined with a red box. Oh, dear.

While that missive from the NHTSA may be a bit over-alarmist given it is for an easily remedied – but admittedly dangerous – issue of loose lug nuts from the factory, it remains true that Ford has issued yet another recall for its popular Bronco off-roader.

Customers who had thrown down money to reserve a new Ford Mustang have been playing a waiting game in recent months, with the Blue Oval pushing production back in April and again earlier this month. Now, according to several reservation holders with accounts on the 7thMustang.com fan forum, production is ramping up and should be underway by at least the end of July.

Ford hasn’t been shy about its ambitions to overtake Tesla as the leading EV producer in the U.S., but the two companies aren’t as angry with each other as you might think. Their chief executives recently sat down for a chat on Twitter Spaces and made a surprise announcement that has generated strong opinions from all corners of the automotive world: Ford EV owners will gain access to around 12,000 North American Tesla Superchargers starting next year.

We bid a sad farewell to the Mustang-adjacent Mark VII in our last installment. The first Continental Mark to adopt modern styling and disconnect itself from the Mark III of 1968 was also the last of its kind to wear a Continental badge. And as Lincoln sought to clarify its product lineup by separating the Continental sedan and allowing the Mark to stand on its own, the company also attempted to bring in a new, sportier customer. And that customer became the target at which the Mark VIII was aimed.

Ford CEO Jim Farley took to social media on Tuesday to announce that the automaker is reversing a decision to remove AM radio from its vehicles. The alleged concern was that all-electric vehicles would interfere with the signal and that listening trends were moving away from the relevant bandwidth. However, opponents noted that localized emergency broadcasts frequently end up on AM radio and that the airwaves likewise tend to be home to political talk shows or religious broadcasts.

Today's UCOTD comes to us from Ohio. It's a 2014 Ford Focus ST and the seller is asking $12,000.

Ford is scaling back in China. Yet, at the same time, General Motors' Buick brand survived the brand purges in 2008-2009 in part because of its success in China.

So, what is the best way for non-Chinese makes to succeed in that market?

Ford will be scaling down future investments in China, as the company’s chief executive has suggested that there will be “no guarantee” Western automakers can compete with local electric-vehicle rivals. This should have been obvious to American manufacturers who have historically been required to engage in partnerships with Chinese corporations just to sell within the region. But it also speaks to hardships Ford has endured while trying to break into the market.

With Ford having debuted the global version of the midsize Ranger pickup in 2021, the only question was what kind of changes would be made for the American market.

Well, we aren’t getting the diesel powertrains available in other parts of the world. But that’s hardly a surprise. I suppose the big shocker is exactly how similar the U.S. Ranger happens to be to the versions you can already buy in countries where they have the steering wheel on the wrong side. However, that’s hardly an insult when you take into account what you’re getting.