#fisker

As predicted last week, Fisker Inc., the company created by Henrik Fisker that aims to introduce an ultra-eco electric crossover, the Ocean, in 2022, has announced plans to go public.

Again, as expected, Fisker made its move by merging with a blank check company backed by a private equity firm.

The Fisker Ocean electric crossover debuted in Los Angeles over the weekend. Company founder Henrik Fisker claims the model will be competitively priced (for an electric), starting at $37,499. There’s also a subscription service, priced at $379 per month with a $3,000 down payment. Customers receive an allowance of 30,000 miles a year as well as “free” servicing, maintenance, and (presumably) insurance.

Considering Fisker’s track record, having a sales model that allows customers to invest a few grand upfront and cancel at any time might help the Ocean’s take rate. The Fisker name is now synonymous with underdelivering. Poor corporate decisions, combined with plenty of bad luck, ultimately forced the first iteration of the brand to cancel production of the Karma hybrid. Fisker Automotive declared bankruptcy in 2013, with Fisker Inc. emerging in 2016 with more mainstream aspirations.

Fisker recently announced plans to debut the first of three affordable electric vehicles it wants to sell. The model, which founder Henrik Fisker said would be an SUV named Ocean, is scheduled to land on the North American market in 2021. “More info” is coming on November 27th and a near-production prototype is supposed to manifest in January.

The EV was originally supposed to appear in December, making this a modest delay. Normally we wouldn’t bat an eyelash at such a meager postponement, but Fisker has a poor track record for delivering on its promises.

Back when the company was still Fisker Automotive, it was building the Karma. Unfortunately, luxury plug-in hybrid didn’t sell and was plagued with quality issues. This author only recalls seeing one Karma outside of automotive trade shows, parked clumsily at a Massachusetts golf corse during the 2014 PGA Tour. While there were plans for the company to eventually build the more-practical Atlantic with help from BMW, things did not pan out.

Everyone’s favorite Danish designer has put his plans for an electric performance sedan on hold, turning his attention instead to an affordable, mass-market electric SUV.

Half a century ago, the foremost automotive trend was ordinary family cars stuffed to the gills with huge, fuel-sucking V8s. Today, if you’re not planning a bland, long-range EV with a liftgate and a somewhat sensible price, you’re nobody. Henrik Fisker doesn’t want to be a nobody.

While Part I of the Fisker Karma story introduced the car and its tech, and Part II reviewed the interesting combination of features and design mandates which accompanied the advanced tech, Part III is the one you’ve really been waiting for.

It’s all flames, floods, and failures.

In Part I of our Fisker Karma Rare Rides trilogy, we learned of the technology and promise lying just beneath the swooping curves of the sedan’s seriously stylish body. Today we talk economy of fuel, space, and materials.

To my recollection, we’ve only had one EV-type vehicle thus far in the Rare Rides series, and it was Toyota’s ill-fated and corporately sabotaged RAV4 EV. That changes today, with another plug-in vehicle that crashed and burned.

Today’s Rare Rides is the first installment in a three-part trilogy of the life and times of the Fisker Karma.

The former General Motors Wilmington Assembly Plant, which cranked out Saturns, Oldsmobiles and Pontiacs before falling victim to economic and corporate forces, is looking for a new owner.

This time, however, it wants a buyer that isn’t a luxury plug-in electric car maker that folds before a single vehicle can leave the factory.

Henrik Fisker, chairman and CEO Fisker, Inc., surprised many earlier this month when he revealed his fledgling company plans to produce a new car bearing his name. Some critics who remembered the ill-fated Fisker Karma scoffed.

Well, the Danish businessman is attempting to close the doors on murmurings of overblown hype by showing off a different set of doors. Naturally, he did so in a befitting venue for shadowy electric car executives — Twitter.

Guess who’s back?

Henrik Fisker, the designer-turned-entrepreneur behind the ill-fated Fisker Karma, wants to try his hand at building a green luxury vehicle again.

The Dane wants to erase the cloud of failure that hangs over his name by building a new electric car with a Tesla-beating range, Bloomberg reports. Naturally, his name is all over the new company. In fact, it is the company.

It’s been a long wait since Henrik Fisker’s brainchild floated — bloated and belly-first — to the surface of the automotive pool, but we’re told a new plug-in hybrid statusmobile is on the way. That means new jobs coming to the Detroit area for as long as Henrik can keep the money rolling.

Last week, the Michigan Economic Development Corporation pledged $450,000 in funding so that Karma Automotive LLC — formerly Fisker Automotive — can build an engineering and purchasing building in Troy. The city plans to offer additional funds to see the $3.6 million project get off the ground, where the reborn company plans to employ up to 150 people.

Here’s some of the news you may have missed if you were out fighting the holiday crowds and spreading some of that Yuletide cheer by burning the hell out of some cookies you were planning on giving the neighbors.

The company formerly known as Fisker will now be called Karma Automotive, AutoGuide reported.

The name comes from the formerly defunct automaker’s only production model, which the company says it will relaunch in 2016 from its California factory. (Will it be called the Karma Karma?) The company, which was purchased by Chinese businessman Lu Guanqiu, may be shedding its namesake and ties with former founder, designer Henrik Fisker, in an effort to disassociate itself from the former car’s famous failing.

According to the report, Karma will continue preparing its second, all-electric model, reportedly called the Atlantic. Thankfully, the company’s website (The New Fisker redirects to Karma Automotive) tells us how much thought went into its logo without mentioning much about its new cars.

Even though the first-generation Chevrolet Volt has had its price slashed every year since its debut, the next-generation range-extended electric vehicle will be priced even lower. This aims GM’s offering squarely at a number of more traditional hybrids.

If you were hoping to pick up a new Fisker Karma, not so fast. The PHEV won’t be out until mid-2016, and it won’t be a Fisker, either.