Fisker Changes Name to Karma, Hopes You'll Remember What That Is

Aaron Cole
by Aaron Cole

The company formerly known as Fisker will now be called Karma Automotive, AutoGuide reported.

The name comes from the formerly defunct automaker’s only production model, which the company says it will relaunch in 2016 from its California factory. (Will it be called the Karma Karma?) The company, which was purchased by Chinese businessman Lu Guanqiu, may be shedding its namesake and ties with former founder, designer Henrik Fisker, in an effort to disassociate itself from the former car’s famous failing.

According to the report, Karma will continue preparing its second, all-electric model, reportedly called the Atlantic. Thankfully, the company’s website (The New Fisker redirects to Karma Automotive) tells us how much thought went into its logo without mentioning much about its new cars.

Our new logo makes a statement. Clean, elegant, modern in its simplicity. An imperfect ring, representing constant effort towards unattainable perfection, encircling the earth. With a spark of sun, the eternal symbol of endlessly renewable energy.

The site is also scattered with sales pitches from the “Glengarry Glen Ross” Blake method.

We will say it over and over again. We are not for everybody, and we never will be.

No one NEEDS a product like this to get from Point A to Point B. We exist for those who HAVE TO HAVE ONE. There are plenty of exceptional cars out there for the rest of you.

Put that coffee down!

(I made one of those up.)

Aaron Cole
Aaron Cole

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6 of 18 comments
  • FreedMike FreedMike on Oct 01, 2015

    Call it...the karma chameleon...budda bing...

  • RHD RHD on Oct 02, 2015

    Their next model, currently in the design stage, is tentatively called the Karma Zabitch.

  • RHD RHD on Oct 02, 2015

    The sports car model version of the current car will be called the Karma Ghia... (I got a million of 'em, and I'll be here all week, folks!)

  • WildcatMatt WildcatMatt on Oct 16, 2015

    I live just a couple minutes away from the old Wilmington GM plant and pass it frequently. It's sad to see it empty and wish Fisker would have worked out, if only for the local employment.

    • See 1 previous
    • WildcatMatt WildcatMatt on Oct 16, 2015

      @bball40dtw It's funny because for the first year I lived here I wondered what the campus had been and why there was a giant Wal-Mart on the other side of the railroad tracks which was otherwise off the beaten path. Then one day I was stopped at the light and saw the outlines where the "SATURN" lettering used to be on the sign out front, and it all suddenly made more sense.