This is the most predictable Ace of Base appearance since the C8 Corvette earlier this summer. With a stout off-road presence and a dose of retro style, the Land Rover Defender was shown in production form yesterday in Frankfurt.
A trio of trims will be available in America when it goes on sale, to be joined later by similarly equipped Defenders in two-door 90 next year and a long-wheelbase 130 sometime down the road. This base model, simply called the 110, starts under fifty grand.
Land Rover’s Defender has returned and, based on the marketing materials furnished by the manufacturer, you’d think every model came with Jesus riding shotgun. The 2020 Defender is all things to all people. Exciting, powerful, comfortable, rugged, efficient, and on the bleeding edge of automotive technology, the new model really gave Land Rover an opportunity to pat itself on the back when it debuted in Frankfurt on Tuesday.
However, we’re not wholly convinced the company deserves to be relentlessly mocked for its enthusiasm — at least not this early in the article. There has been a clear effort made to ensure the off-roader has the broadest appeal possible, which has kind of been the model’s trajectory for as far back as memory allows. Besides, we don’t know for certain that the Defender’s evolution into a Swiss Army Knife is even a problem until we’ve driven one. But there will be a few issues we’ll have to address on principle, especially its move to unibody construction. (Read More…)
With less than two weeks to go before its Frankfurt Motor Show debut, Land Rover has sent its upcoming Defender SUV on a road trip to the Rhineland. Kicking off the continental slog in a remote and cinematic valley near the China-Kazakhstan border, the Defender will presumably score some rough-and-tumble bragging rights — as well as all-important photo ops — on the way to its German unveiling on September 10th.
Too bad we’ve already seen it. (Read More…)
Not since James Bond traded in his .32 Walther PPK for a PPK/S in .380 ACP has the long-running film franchise generated so much buzz. The set of the upcoming film No Time to Die was the site of an unexpected and long-awaited Land Rover reveal this week, with a shot leaking to social media of the next-generation Defender.
Spotted completely sans camo and appropriately splattered with mud, the Defender pic comes by way of Instagram user shedlocktwothousand. Jaguar Land Rover would surely have preferred to keep this thing under wraps — after a three-year hiatus, the new Defender is due for a public unveiling at next month’s Frankfurt Auto Show. (Read More…)
A batch of new leaks on the Land Rover Defender have indicated that the model will come in a trio of body styles, one of which is supposed to seat eight, and offer quite a bit of variance between trims.
Defender “leaks” are nothing new; the manufacturer has been parsing out camouflaged body shots for months. While this marketing strategy left us feeling burnt out on Toyota’s Supra prior to its debut, JLR has exercised a bit more restraint, encouraging some enthusiast-based espionage — which is far more fun. (Read More…)
Hoping to generate some buzz ahead of its reveal, Land Rover released an incomplete, low-resolution side-on image of the upcoming, reborn Defender on Tuesday. The model, which disappeared from European dealers after its aging body was declared a danger to modern pedestrians, will return next year as a 2020 model. Apparently, it will hold on to its beloved boxy shape, as anything less would inspire French-style street protests on United Kingdom carriageways.
Also, unlike the last Defender, this one’s coming to America. (Read More…)
The Brits get a bunch of good stuff to which Americans have no access. Yorkshire puddings. Grand Tour tapings. Walkers-branded potato chips from the makers of Lay’s. Okay, maybe the last one makes no difference.
Chalk up another win for the old country, though, as they’ll soon be able to hand over 150,000 of the finest British pounds in exchange for the most-powerful Land Rover Defender ever to roll out of the factory gates.
Last year, we reported on how British chemical company Ineos had approached Land Rover, asking for permission to build a copy of its now-deceased Defender. Land Rover responded unequivocally, stating, “There is no way this is happening.”
Hold on, not so fast there.
Jaguar Land Rover isn’t about to have some upstart company build a new version of its iconic Defender.
The automaker shot back at rumors of a third-party resurrection of the boxy, beloved SUV, Autocar reports, stating that the previous-generation model will remain dead and buried as the company crafts a new model. (Read More…)
After 67 years, production of the iconic Land Rover Defender ends today. It’s an amazing feat that the Defender has lasted this long. It was a utilitarian vehicle developed at a time when going off-roading meant just going. It helped Europe rebuild after World War II. And it explored Africa, where often the Land Rover was the first automobile ever seen by locals. It continued that way for years, undergoing constant but slow evolution, rather than complete revolution.
Until today.
Rather than boring everyone with interesting quasi-factual trivia about Land Rover’s most iconic model, I’ll bore you with my own personal experiences.
The last Land Rover Defender rolled off the line Friday at the Solihull, UK facility, according to the automaker.
The wildly uncomfortable, loud and grandfather to all Land Rovers will live on, albeit in name only — the next-generation Defender is already in the works.
The final Land Rover Defenders shared two common parts with the first Series Land Rover, according to the automaker: the hood cleats and underbody support strut. Which is two parts more than I expected would have survived from the originals. (Read More…)
Land Rover, just after building its two-millionth Defender (pictured), looks to be extending final production of the go-anywhere utility into January of next year.
According to Automotive News Europe, the manufacturer will extend production of the Defender and increase production before the new best-before date to meet renewed demand, the company said a statement.
Hide your kids, hide your wives and hide your Land Rovers, because the federal government is rounding up a handful due to questionable importation paperwork.
Often times concept vehicles portray an already-decided future direction. Other times, concepts are built to suggest one possibility in an ongoing debate about a model’s future. Land Rover has taken the latter approach with its new DC100 concept, telling Autocar that the Frankfurt-bound concept
builds upon essential elements of the Defender’s character and allows us to open the debate and inspire people to dream about Defenders of the future. The DC100 isn’t a production-ready concept, but the beginning of a four-year journey to design a relevant Defender for the 21st century.
Will the new Defender get an all-new version of its rugged, body-on-frame chassis, or will it move to a re-engineered version of the T5 platform that underpins the Discovery and Range Rover Sport? That’s all still to be decided as Landie navigates a sales and regulatory environment that makes life extremely difficult for old-school SUVs. And because the Defender has lost much of its developing-world market to more reliable Toyota 4x4s, I’d guess the next Defender will be a less-traditional interpretation of the original. While that’s all being hashed out ahead of the 2015 launch date, at least we have an attractive concept to go along with a compelling debate.
How do you replace a classic? That’s the question puzzling Tata-owned Land Rover, as it begins considering replacement strategies for its iconic Defender SUV. According to Autocar, a concept is coming to the Frankfurt Auto Show this fall which will point the direction for a new Defender, but all the details remain up in the air. One option is to redesign the whole thing from the ground up with a bespoke platform, for maximum off-road ability. The other option:
using a cost and complication-reduced Discovery chassis
According to Autocar’s reporting, a production version is expected in the 2015 timeframe, with 60k-80k annual unit volume targeted. The key issues are the ability to offer multiple body types and to be repairable even in remote locations, and dealing with the first issue will require a decision on whether or not to build a pickup version. Brand director John Edwards says
that Land Rover is keenly watching the progress of the Argentina-built VW Amarok pick-up – some inside JLR argue that VW may struggle to make money because the pick-up market is so competitive. He believes that whatever solution Land Rover finally picks, ‘it won’t please everyone’, because with so many fans and opinions it will be difficult to avoid disappointing some. The challenge is to please most of them and more importantly, attract new buyers to a vehicle of which only 18,000 were made last year.
Recent Comments