#cadillac

Since its launch in the Big Apple earlier this year, the BOOK by Cadillac car-subscription service has allowed customers in New York City to get behind the wheel of a Cadillac without signing the note on one of The General’s top-flight vehicles.

The project has proven to be enough of a success that Cadillac is now launching the product in two additional markets: Dallas and L.A.

Despite the addition of a corporate split grill a few years ago, there’s no denying Lincoln’s outgoing Navigator is one old piece of kit. As such, the glitzy premiere of the new-for- 2018 Navigator heralded greater full-size Lincoln SUV sales not just from new buyers, but returning ones.

Having seen what Dearborn was up to, it seems some inhabitants of the Renaissance Center decided to try and spoil Lincoln’s fun. If you’re the owner of a 1999 or newer Lincoln vehicle who’s thinking of maybe getting into a new Navigator, Cadillac would like you to know there’s 5,000 smackeroos waiting for you on the hood of your nearest Escalade.

The heart of a K-Car, the styling of a LeBaron, the build quality of an Italian, and the price of a Corvette. Just one car in the history of the world managed to combine all these virtues together into a gelatinous, custard-like vehicle.

And our Rare Ride today just happens to have a similar color, too. Come have a look at the majestic Chrysler TC, by Maserati (not really).

If the Detroit Three want to keep wind in their sales sails, it sure won’t happen on the strength of traditional passenger cars.

Several brands from Ford Motor Company, General Motors, and Fiat Chrysler Automobiles posted U.S. sales declines in October 2017, all thanks to the slipping popularity of regular cars. In many cases, the continued strength of the crossover/SUV/truck market wasn’t enough to tip the scales back in the automakers’ favor.

Cadillac enjoys some of the highest average transaction prices among premium auto brands operating in the United States. After years of Lincoln MKS disappointment, the new Lincoln Continental actually looks the part. Globally, Cadillac sales are rising month after month after month. In the U.S., Lincoln is rare among auto brands in a declining auto industry in 2017: sales at Ford’s upmarket brand have risen 3 percent this year.

Indeed, while discussing the apparent appeal of the Tesla brand last week, Jack Baruth said, “You might say that General Motors and Ford are going to build better, more reliable, and more thoroughly developed electric cars than Tesla can, and you’re probably right.”

“But the world doesn’t want an electric Cadillac or Lincoln,” Jack accurately points out, “for the same reasons it doesn’t want gasoline-powered Cadillacs or Lincolns.”

Regardless of how you grade the momentum of Cadillac and Lincoln, they are mere blips in the global luxury automobile market and remain rather inconsequential players in their U.S. home market, as well. Will that change in your lifetime?

Imagine a traditional luxury car buyer — yes, some still exist — walks into his or her local Cadillac dealer to check out the radically refreshed 2018 XTS. Naturally, the old XTS is hanging out in the parking lot, quietly serving as potential trade-in. After entering the dealer, a salesperson ushers our buyer over to a virtual reality machine to check out the many glories (and options) that await in the new model.

On the way to that machine, the buyer passes zero Cadillacs. There’s not a CTS or CT6 or hot-selling XT5 in sight. An unlikely scenario? Perhaps. A little weird? Certainly to a repeat (read: aged) buyer. It seems small Cadillac dealers definitely felt that way, as low-volume sales locales soundly rejected head office’s plan to do away with traditional showrooms and physical cars.

As a result, Cadillac has given the ominous-sounding Project Pinnacle a makeover.

By the slimmest of margins, Cadillac’s U.S. operations put an end to China’s repeated dominance of Cadillac’s sales charts in August 2017.

But after Americans acquired two more Cadillacs than the Chinese did in August, normal order returned in September 2017. 49 percent of the Cadillacs sold around the world last month were delivered in China, where volume rose 38 percent, year-over-year.

Perhaps of greater consequence to Cadillac’s New York HQ is the fact that September sales not only increased in China but also in the U.S., Canada, and in its rest-of-the-world markets.

September was the 16th consecutive month of global Cadillac sales improvement. Naturally much of the credit belongs to the Cadillac XT5.

If you’ve been reading me for a while, you know that I’m passionate about obtaining products, goods, and services that are Made In The USA. Which is not to say that I never buy anything from low-cost countries where workplace safety and environmental regulations aren’t up to snuff — to my eternal sorrow, both of my laptops are Chinese, and as many of you have reminded me, the new Silverado LTZ in my driveway was Hecho en Mexico — but in general I will pay a considerable cost in both time and money for an American or at least Western product.

It’s possible, of course, that I’m just doing it to be a total snob. Nowadays, Made In America tends to imply prestige and cost, whether we’re talking SK Tools, Alden boots, or any number of high-end, hand-made bicycles. If you’re walking down the street and everything on or about your person is USA-made, chances are you’ve spent some real money. That’s also true for many industrial goods, certain building supplies, and nearly anything with wings. There’s just one complex product where the American flag logo is attached to a mandatory discount in the minds of most consumers.

No prize for figuring out what that is…

Cadillac, with market-specific cars and a rapidly expanding dealer network, is increasingly a China-reliant GM luxury brand.

In four consecutive months, from April 2017 through July 2017, GM’s Cadillac division sold more new vehicles in China than in its U.S. home market. Indeed, so far this year, 48 percent of the Cadillacs sold around the world were sold in China. Thank a massive 67-percent year-over-year sales gain, stirred up by very healthy Chinese demand for the XT5.

But in August, for the first time since March, Cadillac’s U.S. dealer network reasserted its collective claim as the rightful nation for Cadillac sales success. That’s correct: Cadillac sold more vehicles in the United States in August 2017 than in China.

Albeit not many more.

Setbacks notwithstanding, we’ve been eagerly anticipating Cadillac’s entry into the world of semi-autonomous driving with its Super Cruise system, developed to help reinforce the automaker’s position as top-tier luxury brand. After all, vehicular opulence is now deeply embedded with technological achievement and few things shout “I’ve arrived” like a car that can chauffeur you around.

However, Cadillac is changing its implementation strategy, making Super Cruise standard on the highest trimmed CT6 — instead of leaving it as a pricy optional extra. It’s also launching an advertising campaign to whet the public’s appetite, with the first of its “Let Go” TV spots appearing on MTV’s Video Music Awards over the weekend.

The production run for the 2018 Cadillac CTS-V Glacier Metallic Edition, set to take place in 2017 on behalf of the 2018 model year, will be limited to a scant 115 units to celebrate Cadillac’s 115th anniversary.

Sounding like the proper name for a glitzy Jeep Grand Cherokee, the CTS-V Glacier Metallic Edition operates with the same 640-horsepower supercharged 6.2-liter V8 of less costly CTS-Vs, but Cadillac demands $15,895 for the privilege.

That brings the CTS-V Glacier Metallic Edition’s price up to $103,885 including destination, a lofty sum for a performance-oriented Cadillac.

Yet the 2018 Cadillac CTS-V GME — you can’t expect us to type Glacier Metallic Edition every time, not when Cadillac alternatively calls it “smoky light gray” — is more than just an anniversary paint job. The CTS-V GME still undercuts the Mercedes-AMG E63 S and Audi RS7 and is slathered with typically optional equipment.

Expand your horizons. See the forest, not just the trees. Look west of the Pacific Coast Highway.

Cadillac sales plunged in the United States in July 2017, dropping by more than a fifth to only 11,227 units. That 22-percent dive was the worst for Cadillac’s U.S. operations since April of last year. The 11,227-sale result represented a five-month low for Cadillac in the United States and the lowest-volume since 2011.

But Cadillac is increasingly a less U.S.-centric automotive brand. Just three short years ago, two-thirds of Cadillac’s volume was produced in its American home market. Fast forward to July 2017 and the majority of Cadillac’s volume isn’t produced in the market where it’s suffering from such dwindling demand.

Rather, Cadillac generates the bulk of its global volume outside of America, where Cadillac demand is rapidly increasing.

Today’s Question of the Day isn’t our typical lighthearted, open-ended Choose Your Own Adventure inquiry. It’s serious business, pitting two serious flagship sedans against one another.

At the end of this post, you’ll have to choose: Lincoln Continental, or Cadillac CT6?

Lately, it seems everyone wants to talk about Cadillac sedans. Too bad few people want to buy one. The future of the storied brand’s traditional passenger car offerings was recently called into question by a report claiming two Cadillac sedans, including the CT6, are slated for execution.

Hashtag fake news, brand president Johan de Nysschen responded. In a reply only slightly less vague than the initial report itself, the brand president said no sedan models were on the chopping block. Nope, the Cadillac lineup will strut into the 2020s with three sedans, he said, making no mention of the fact Cadillac has four sedans.

Okay, so we knew the aging (but facelifted for 2018) XTS had no long-term future. But what about the survivors? In a recent interview, de Nysschen spelled out the plan.