#TeslaMotors

PepsiCo nearly doubled the number of new electric big rigs Tesla will have to manufacture after reserving 100 units. Adding to the list of orders by more than a dozen companies, including other massive companies like Wal-Mart and Anheuser-Busch, Pepsi is helping Tesla make a case for EVs with a fixation on freight.

Last year, the food brand stated it wanted to cut its greenhouse gas emissions by at least 20 percent by 2030. With a fleet of over 10,000 units, semi trucks might be a good place to seek improvements. Granted, depending upon how it’s generated, pulling energy from the grid isn’t a perfect solution. But, at that point, it’s someone else’s problem.

When you’re selling the self-professed “King of Beers,” you’re going to want to transport them in a style befitting of royalty. Either that, or you’re interested in keeping your shipping costs to a minimum and have the capital necessary to invest in new technologies like an electric semi.

Anheuser-Busch, maker of Budweiser and over a dozen other beer brands, has decided to purchase 40 of Tesla’s battery-electric trucks. The company said it made the move in hopes of reducing fuel costs and cutting vehicle emissions. We’d also gamble that the adult beverage purveyor is interested in the vehicle’s claimed autonomous driving capabilities.

A quartet of suspected baddies were arrested on Friday after being caught with four vehicles believed to be stolen from a Tesla dealership in Salt Lake City. While an automotive theft ring isn’t anything special, the way in which this particular incident unfolded is beyond strange.

According to South Salt Lake police detective Gary Keller, the incident began around 1 a.m. when a Highway Patrol trooper conducting a traffic stop near the dealership noticed a sparkly new Tesla vehicle stop behind his squad car. Smelling something fishy, the patrol trooper assumed the driver wasn’t the owner of the car and called for local backup as he conducted another stop.

Keller said the man had a bag of keys on his person and told police he had come to return the vehicle to the dealership. “I don’t know if he had a guilt complex or whatever, but he claimed his name was Tesla and once [police] started talking to him, he didn’t want to talk to police; he wanted an attorney,” Keller explained.

Patience, as we’ve been told, is a virtue. Therefore, the most virtuous individuals occupying the ball of mud we call Earth must be the Tesla faithful currently awaiting their pre-ordered Model 3 sedans. The speed of the vehicle’s launch has been sedate, to say the least. Tesla Motors finds itself plagued by production bottlenecks, which hasn’t helped the already long wait times facing those who dropped a sizable wad of bills just for the privilege of eventually owning its latest model.

However, the lengthy intermission between launch and ownership doesn’t appear to be diminishing their love for the company — a testament to the brand’s difficult-to-tarnish image. Fans of the automaker seem content to wait it out in tranquility like Siddhartha Gautama under the tree of enlightenment.

As you know, Dyson, the vacuum/hairdryer manufacturer, is moving into electric vehicles. The company has made plans to introduce a radical example (with new solid-state batteries) to market by 2020 that will suck and blow you away. But you only found out last year, which was long after Tesla Motors caught wind of a fresh competitor on the horizon.

Apparently, an engineer spilled the beans to Tesla’s legal representation around the same time he was being interviewed for a position at the automaker. If you’re wondering if he got the job, he did.

This is the second time Dyson’s plans for EV secrecy went haywire. Its public announcement wasn’t supposed to be until September of this year. However, a slip-up by the British government saw its National Infrastructure Delivery Plan mention that the public would help fund the company in “developing a new battery electric vehicle” — giving away the secret in 2016.

Lately, we’ve been guilty of the same behavior as a lot of other well-rounded and objective automotive publications — bashing Tesla Motors. It hasn’t been done maliciously, but we’d be lying if we said the divisive hype and hate surrounding the company didn’t bother us. However, since the summer launch of the Model 3, a slew of happenings at Tesla have have raised unanswered questions.

The biggest question surrounds the cause of the company’s rather severe production delays. Tesla also fired hundreds of employees this month, without any clear answer as to why, and seems to have shelved a cross-country trip aimed at highlighting the progress made with its Autopilot driver assistance platform.

None of this would be quite so noteworthy if its stock valuation wasn’t still stratospherically high and CEO Elon Musk hadn’t publicly promised so much — but that isn’t the reality we’re living in. Now, with the company reporting its third quarter earnings on Wednesday evening, we’re hoping to get some clarity on what exactly is happening in Fremont, California.

We’ve debated Tesla Motors’ production ramp-up in the past, coming to the obvious conclusion that the automaker has a long road ahead of it before its proposed volume goals can be reached. The company knows this and Elon Musk has repeatedly said scaling up Tesla’s vehicle assembly will be akin to a kind of “production hell.”

However, we haven’t done a comparative analysis to extrapolate just how ambitious Tesla’s targets truly are. Half a million vehicles by next year is a lot of annual production for any fledgling automaker. We assumed the company would do its best and we’d see how close it came to the bar at a later date. But, with the Model 3 production getting off to an incredibly slow start, it’s worth looking at how far Tesla’s factory in Fremont, California, will have to climb to achieve the desired numbers.

It isn’t looking particularly good in the short term.

Tesla Motors and Consumer Reports have enjoyed a fairly contentious relationship with each other over the last few years. The nonprofit consumer advocacy organization had previously slighted the Model S for being unreliable and unsafe, but upgraded that analysis as Tesla continued improving the model. In this year’s consumer survey, the model received higher marks —receiving “above-average reliability for the first time ever.”

However, the Model X suffered a dismal showing and Tesla was outraged that CR gave the Model 3 a predictive average reliability score without even having driven it. The publication was quick to respond, however, and suggested the manufacturer may have misunderstood what was a fairly positive rating for an unproven platform.

While the exchanges seem somewhat trivial and maybe a little petty, this is the kind of automotive drama that’s simply too fun to ignore. For whatever reason, Tesla seems unwilling to remain silent whenever some bad publicity heads its way. While it’s far from the only automaker to do this, its relationship with Consumer Reports has been filled with very specific ups and downs.

Tesla is issuing a voluntary recall of the Model X before the government can whip out its red pen. The company claims a small percentage of SUVs suffer from a manufacturing defect that could prevent the rear seats from locking into place securely.

The risk comes in the event of a crash, when the center row — and those occupying it — could become projectiles aimed squarely at the back of the driver’s seat.

Promoting a future for wide electrification appears to be the Achilles’ heel for bearish investors. Despite some bad publicity last week, Tesla Motors’ already sky-high share price resumed its relentless upward trend after a brief September slump. However, Tesla isn’t the only domestic company benefiting from electrification. Both General Motors and Ford have also seen marked improvements on Wall Street following tech-forward corporate announcements.

For General Motors, that meant the promise of widespread electrification. CEO Mary Barra pressed the issue by reaffirming GM’s three-tiered policy of, “Zero Crashes. Zero Emissions. Zero Congestion.” On a LinkedIn posting, Barra elaborated on the company’s vision where technology minimizes accidents via driver’s aids and autonomous hardware, nullifies emissions through alternative powertrains, and reduces congestion using inter-vehicle connectivity.

In addition to GM’s proposal to launch 20 new electric or fuel cell vehicles by 2023, the company has seen its share price jump twice in the same week. But Ford saw similar, although more modest, improvements in value following it’s own announcement of a tech-driven future.

Yesterday, we mentioned how Tesla was behind schedule with its everyman Model 3 — delivering only 220 units to the half-million reservation holders since the start of production in late July. While we knew it would get off to a slow start, CEO Elon Musk previously assured the public that production would increase exponentially through the end of the year by way of a “ production hell” trial by fire.

Musk claimed there should be “zero concern” about Tesla achieving a production rate of 10,000 cars a week before the end of next year. But many wondered if that was even possible. Despite Tesla making serious strides to increase production volume this year, we remained dubious that the proposed numbers were even feasible for a fledgeling automaker.

As it turns out, they weren’t — and the company knew it.

Daimler has fired back after Telsa CEO Elon Musk returned to Twitter to speak his mind on the company’s decision to drop $1 billion into its Alabama plant. The investment is intended to aid production of a forthcoming electric SUV but, earlier this week, Musk said that wasn’t “a lot of money for a giant like Daimler/Mercedes. Wish they’d do more. Off by a zero.”

The following day, the Daimler responded over social media, suggesting Musk was “absolutely right” and pointed out that it’s actually investing over $10 billion, with only the first billion going into the assembly plant.

Whether you’re interested in electric vehicles or not, you have to admit these inter-automotive squabbles make the entire happening a lot more interesting. While cars themselves can be exciting, the corporate environment that facilitates their production is usually much less so. There’s also a chance that this type of good-natured clashing might result in a more competitive spirit — something we definitely would not mind seeing more of.

According to a preliminary report from the National Transportation Safety Board, the “operational limitations” of Tesla’s Autopilot system played “major role” in a highly publicized crash in May of 2016 that resulted in the death of a Model S driver.

On Tuesday, the NTSB cited the incident as a perfect storm of driver error and Tesla’s Autopilot design, which led to an over-reliance on the system’s semi-autonomous features. After a meeting lasting nearly three hours, the agency’s board determined probable cause of the accident was a combination of a semi truck driver failing to yield the right-of-way, the Tesla driver’s unwillingness to retake the wheel, and Tesla’s own system — which may have set the framework for the accident.

The National Labor Relations Board has filed an official complaint against Tesla Motors, saying the company violated workers’ rights by suppressing their efforts to unionize.

While automakers hoping to keep employees from joining a union is nothing new, the NLRB’s issue focuses around an obligatory confidentiality agreement that may have prohibited them from openly discussing their working conditions and safety concerns at the company’s facility in Fremont, California. The agency also investigated allegations from the workers that Tesla intimidated and harassed them, which would be a violation of workers’ rights under federal labor law.

Meanwhile, Tesla has decided not to take any of this sitting down. The electric automaker has issued a scathing response to the complaint by giving the United Auto Workers a piece of its mind.

August saw Tesla Motors slashing prices on practically everything that wasn’t the Model 3. The automaker has a history of endless shifting trims and pricing, and the most recent round of changes focused entirely on top-spec versions of the Model S and Model X. Earlier this month, base-model MSRPs received a haircut.

Assumedly, the automaker wants to move its existing inventory while production of the Model 3 progresses towards the coveted 500,000-units-per-year mark. Yet that ambitious goal is still miles away.

Tesla has been hesitant when it comes to providing sales figures and, while it has begun releasing delivery numbers on a quarterly basis, making monthly estimations is extremely difficult. The automaker said it hit its target of 47,000 units for the first half of 2017 but also referenced a “severe production shortfall” that hindered sales during the second quarter. It plans to make up the difference through the rest of the year and the pricing shift is likely to play a factor.

How much are you saving, exactly, if you buy a Tesla now?