#Subaru

It’s official: Subaru is now routinely the seller of more than 40,000 new vehicles per month in the United States. That’s an impressive achievement considering that in 2013, the company averaged 35,390 monthly sales in what was the automaker’s best year ever. Between 2002 and 2012, Subaru USA averaged fewer than 19,000 monthly sales.

In each of the last twelve months, Subaru sales have shot past the 40,000-unit mark. Subaru USA had crested the 40K barrier twice in the previous seven months. But now all the brand’s best-ever performances have occurred in the recent past.

Subaru and Jeep are consistently two of America’s fast-growing auto brands. Aided by expanding portfolios and clearly understood branding, Jeep volume jumped 41% in 2014; Subaru sales shot up 21%.

Are any two auto brands more easily identified with winter than Subaru and Jeep?

The SUV craze of the 1990s caught Subaru by surprise. The company simply did not have a product that everyone wanted. The North American division of Fuji Heavy Industries had no choice but to play the cards they were dealt. The engineers looked into the VW Golf Country 4×4 for inspiration, then took a Legacy wagon and lifted it, added some molding, big fog lights with mesh screens, and a roof rack. The marketing people ingeniously called it the Outback and hired the best known Aussie in America, Paul Hogan, to promote it.

The results of this marketing brilliance were sales that exceeded expectations, possibly saving the company. The Outback was such a huge hit Volvo and Audi followed suit and jacked up their own wagons, creating the Cross Country XC and the allroad quattro. At the 2014 New York International Auto Show, with yours truly in attendance, two models first dressed as vegan organic French-press coffee drinking hipster hikers, and later as that blissfully ignorant well-dressed couple that every thirty year old yuppie think they will always be, unveiled the fifth generation of the Outback.

Shopping for a new Toyota 86? The newly revised JDM model is gaining an injection of style for one variant, in the form of the style Cb.

2014 was a banner year for Subaru. The Japanese auto maker sold a record 500,000 units in the United States. Capacity is bursting at the seams – Subaru simply cannot meet demand without their upcoming expansion at their Indiana plant, and they had to kick the Toyota Camry out just to be able to build more cars. One industry source told us that in terms of pure retail sales (fleet, daily rental etc excluded) Subaru beat Hyundai – who would have imagined that even 5 years ago.

Subaru’s lineup is also more “boring” than ever. There are no more manual Outbacks, no more WRX hatchbacks, no turbocharged Legacy models, no more pure wagons. In short, none of the products that make enthusiasts adore the brand. I don’t think it matters.

Were you hoping to buy an American-made Subaru XV Crosstrek? You can breathe now.

Try to conjure up in your memory the Subaru B9 Tribeca’s early days. No, we’re not talking about those TTAC-oriented Tribeca memories – I’m far too new at TTAC to delve into the site’s ancient history. No, think back to when the biggest Subaru crossover was downright common.

Yes, “common” might be a bit of a stretch. But Subaru sold more than 18,000 of these beasts in 2006, the Tribeca’s first full year on the market. (Subaru sold nearly 15,000 Tribecas in the final eight months of 2005, an even healthier sales rate. So yes, the decline began early on.) The B9 Tribeca was America’s 167th-best-selling vehicle in 2006, which doesn’t sound very high, but isn’t very low, either. 134 different nameplates generated fewer sales.

Say farewell to the Subaru 3.6-liter six-cylinder boxer, as the automaker is considering smaller engines with turbos, among other options.

Ah, the Subaru BRAT. Just as you can’t find anyone who hates The Ramones, you can’t find anyone who wants to beat on the Subaru BRAT with a baseball bat. As perhaps the best-loved car that shows up in self-service wrecking yards with any regularity, the BRAT always inspires me to whip out my camera when I see a junked example. So far this series, we’ve admired this ’79, this ’79, this ’84, this ’82, and this Sawzall-ized ’86 crypto-BRAT.

Through the first ten months of 2014, Subaru has sold 19,969 copies of their Impreza-based WRX and STi, 996 more than the number of Toyobaru sports cars sold in America this year.

WRX/STi sales are up 35% through the end of October 2014, a 140% increase compared with the full 2010 calendar year, 45% compared with all of 2011, 47% compared with 2012, and 11% compared with all of 2013.

2014, as you know, is not over yet. Subaru USA has been selling just under 2000 WRXs and STis per month.

Year-over-year volume has increased in 24 consecutive months. Nearly three out of every ten Imprezas sold is either a WRX or an STi.

Looking to muscle in upon Subaru territory, Volkswagen will be bringing over the Golf SportWagen 4Motion in standard and Alltrack models for 2016.

While we were looking over the latest and greatest from the 2014 LA Auto Show, the Takata band played on.

Where I live (Denver), wrecking yards overflow with old Subarus. I walk past junked early-80s Leones (or GLs or whatever Subaru’s confusing naming conventions of the era were) all the time, but I’ll always stop and photograph a BRAT. So far in this series, the BRAT roster includes this ’79, this ’84, this ’82, and this Sawzall-converted ’86. Last week, I spotted another example, and it still had its Chicken Tax-dodgin’ jump seats.

America’s 35th president, John F. Kennedy, said, “One person can make a difference, and everyone should try.”

Automobile manufacturing is not public policy. ( Actually it is, basically all the time.) But virtually every automaker tries to make a difference in the midsize car sector, yet are the differences each manufacturer makes worthy of a mention here?

2014, like most years, is a time of great change for the segment. We’ve been steadily approaching a premature refresh of the Camry, America’s best-selling car. Chrysler Group replaced its Sebring-based 200 and Dodge Avenger with an Italian-based (can we call it that?) 2015 200. Hyundai’s avant-garde sixth-generation Sonata was replaced by a more conservative 2015 model.

Also recently launched was the sixth-generation Subaru Legacy. Subaru USA reported their best-ever Legacy sales month in September, when 6198 were sold.

Looking for a way to revitalize itself, Acura is considering taking a cue from Subaru by going all in on all-wheel drive.